SBC Digital – Africa: Authenticity and localisation key to unlocking sponsorship...
‘Authenticity’ was the buzzword on yesterday’s ‘Creating a connection’ panel - sponsored by Betgames.tv - at the SBC Digital - Africa event, as industry...
The Space Between in the driving seat for McLaren financial partnership
Sports and entertainment marketing agency The Space Between will activate the commercial partnership between McLaren Racing and digital bank QNTMPAY.The Space Between Co-Founder Adam...
PSG hails Betway renewal as ‘most significant date’ in club’s esports...
International online sportsbook Betway has renewed its collaboration with French football giants Paris Saint-Germain’s (PSG) esports team, PSG.LGD.The partners first began working together in...
WWE inks ‘historic’ DraftKings gaming collaboration
WWE has designated daily fantasy sports operator DraftKings as the integrated media and entertainment firm’s new official gaming partner.The agreement, which is subject to...
Endeavor reportedly looking to clinch full UFC ownership
Entertainment conglomerate Endeavor is reportedly looking to expand its shares in the Ultimate Fighting Championship (UFC) to secure full ownership of the leading MMA...
Sportsbet.io donates Southampton sponsorship for charity match
Sportsbet.io, the main club partner of Southampton FC, has donated its shirt sponsorship of the Premier League club to the Saints Foundation for this...
All Blacks players threaten to put brakes on Silver Lake private...
Over half a dozen of New Zealand’s national rugby players have moved to reject private equity firm Silver Lake’s planned investment in New Zealand...
SBC Leaders: Lessons to be learned from sports rights-holders for gambling...
Leveraging sports clubs and leagues’ fanbases can boost betting brands’ customer appeal, according to Oddspedia CEO, Jan Möller.In the second edition of SBC Leaders...
Betsson to ‘share the hope’ for Chile’s World Cup campaign
The Chilean national football team has selected Betsson as La Roja’s first official betting partner, penning an agreement with the Federacion de Futbol de...
Williams Racing steers in Honibe as new official partner
Williams Racing has signed health and wellness brand Honibe as the race team's official partner as the 2021 Formula One (F1) season gets underway.Through the partnership,...