European Leagues expresses ‘strong concerns’ over Champions League reform
The European Leagues has highlighted concerns with proposals to revamp the UEFA Champions League from 2024 onwards in a new format dubbed the ‘Swiss...
Skoda renews commitment to German ice hockey in DEB agreement
Automotive manufacturer Skoda will continue as the sponsor to the German Ice Hockey Federation (DEB) after the two parties extended their agreement, expanding Skoda’s...
Byju’s extends cricketing presence with ICC sponsorship deal
Indian educational technology company Byju's is set to be incorporated into the International Cricket Council’s (ICC) already extensive sponsorship portfolio.The three year agreement will...
Tampa Bay Buccaneers selects Little Caesars as new pizza partner
Super Bowl LV champions, the Tampa Bay Buccaneers, have named Little Caesars as the official pizza of the National Football League (NFL) franchise and...
Tennis Australia inks triple sponsorship as Australian Open gets underway
Tennis Australia has agreed deals with three sponsors - gas supplier Santos, whisky brand Canadian Club and technology company Uber - ahead of the...
SBC Leaders: Lessons learned from 2020 and the road to recovery
Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group.An exclusive interview...
Premier League and EFL clubs urged to stop social media gambling...
A handful of Premier League, English Football League (EFL) and Scottish Premiership clubs have received a letter from a group of ‘50 former gambling...
SPFL enlists Sport Collective GV6 as hunt for title sponsor continues
The Scottish Professional Football League (SPFL) has tapped Sport Collective GV6 to support the development and implementation of the league's commercial strategy as it...
Dimitar Berbatov signs on as JBO’s first brand ambassador
Former Manchester United forward Dimitar Berbatov has been named as Just Bet Online’s (JBO) first brand ambassador.Under the terms of his new role, Berbatov...
Vegas Golden Knights selects Upick as NHL sponsor
The Vegas Golden Knights has become the first National Hockey League (NHL) franchise to pen a deal with a Mexican sponsor in sportsbook Upick.Under...