Betmotion adds Fluminense FC to sponsorship portfolio
Rio de Janeiro-based football club Fluminense FC has signed a sponsorship agreement with Latin American sports betting operator Betmotion.The agreement will see Betmotion’s brand...
Horse Racing Ireland targets fan engagement with launch of mobile app
Horse Racing Ireland (HRI) is set to launch a new mobile application in collaboration with data and digital consultancy service PTI Digital.The app will...
Fanatec and GT World Challenge expand sponsorship deal
SRO Motorsports Group - organiser and owner of the GT World Championship - has expanded its agreement with Fanatec.Fanatec initially partnered with SRO for...
Gambling reforms spell ‘disaster’ for UK sports, says Barry Hearn
Barry Hearn, Founder and Chairman of Matchroom Sport, has become the latest sports figurehead to detail concerns on the government’s approach to reforming the...
Cazoo further expands sponsorship portfolio with WST deal
Online car retailer Cazoo has expanded its portfolio announcing a multi-year agreement with the World Snooker Tour (WST).The company’s branding will feature on players’...
NWHL inks landmark sponsorship agreement with Discover
The National Women’s Hockey League (NWHL) has penned the largest-ever sponsorship deal in the division’s history with Discover Financial Services.The firm will have a...
CVC makes significant ‘$300m’ investment in global volleyball
Private equity firm CVC Capital Partners has invested a reported $300 million in the International Volleyball Federation (FIVB).CVC and the global governing body will...
Mercuryo and Swansea City link up an ‘important step’ for international...
Welsh club Swansea City has become the latest professional football team to sign a sponsorship agreement with a fintech firm, as the global cryptocurrency...
Burnley seeks out replacement LoveBet shirt sponsor
Premier League club Burnley is seeking a replacement sponsor to take over the side’s current contract with LoveBet, according to a report by The...
Tokyo domestic sponsors delay marketing amid uncertainty
The domestic sponsors of the 2020 Tokyo Olympic Games - due to be held this summer - are ‘scaling back advertising campaigns’ amid increasing...