Tokyo 2020 Olympics extends deal with domestic sponsors
The organisers of the Tokyo 2020 Olympic and Paralympic Games have reached an extension agreement with all 68 of the games’ domestic sponsors.Various Japanese...
NHL looks to increase revenues through helmet sponsorships
The National Hockey League (NHL) is hopeful that a new range of helmet sponsorships could generate up to $15 million in revenue for its...
Juventus negotiates three-year Jeep sponsorship extension
Serie A club Juventus has added a further three years to its existing sponsorship agreement with Fiat Chrysler Automobiles (FCA) Italy.The Italian giants renegotiated...
Insider Sport’s Year in Review: November – December
As we approach the end of 2020, Insider Sport is looking back at the top stories from each month of what has been a...
Cinch to become new partner of Queen’s Club Championships
Online car retailer Cinch is set to become the new sponsor of the Queen’s Club Championships, starting in 2021.The new four year deal with...
Brigid Simmonds: Gambling sponsors must have a vested interest in the...
As sports clubs and betting operators await a decision on the future of betting sponsorships, the implications of such relationships have been questioned by...
Insider Sport’s Year in Review: May – June
As we approach the end of 2020, Insider Sport is looking back at the top stories from each month of what has been a ...
SPFL shown a red card for alcohol sponsorships
A Scottish Labour Party (SLP) health spokesperson has criticised the Scottish Professional Football League (SPFL) for its sponsorship deals with alcohol companies.The call for...
Insider Sport’s Year in Review: January – February
As we approach the end of 2020, Insider Sport is looking back at the top stories from each month of what has been a...
FanDuel and NBA legend Charles Barkley announce multi-year partnership
Gaming operator FanDuel has announced a multi-year partnership agreement with National Basketball Association (NBA) Hall of Famer Charles Barkley.The agreement is an expansion of...