RFU Championship side Saracens Rugby Club has unveiled StoneX Financial Ltd as its new main sponsor, after cutting ties with Allianz last year.
The north London club’s home will be known as the StoneX Stadium as part of the four-year agreement, and City Index, the London-based subsidiary of Gain Capital which was acquired by StoneX in July will appear on the men and women’s kits.
At the close of last season, Allianz ended its association with Saracens after the three-time European Champions Cup winners were relegated from the Premiership for repeatedly breaching salary cap regulations and deducted 35 points. However, StoneX has stepped in to sponsor the club for the upcoming season.
“We are really excited to enter this new, long-term partnership with StoneX, one of the world’s leading financial groups,” Lucy Wray, Saracens CEO, said. “We share a commitment to excellence and innovation and we are looking forward to the start of a memorable journey with them.
“This is a major moment for the Saracens family. The partnership heralds a fresh start for the club after a hugely challenging year and having met some of the people at StoneX and City Index, I can safely say that they share our ambition and values.”
Furthermore, StoneX will support the second tier club’s Saracens Foundation and Saracens High School as part of the deal whilst backing the development proposals for the West Stand of the Saracens’ stadium.
CEO of StoneX Financial Ltd, Philip Smith, added: “I’m delighted to announce a long-standing partnership with Saracens as both the club and StoneX have a relentless drive to achieve excellence.
“For both organisations, the phrase ‘pounding the rock’ is ubiquitous and is one that both our traders and Saracens players can relate to.
“Hard work, patience and dedication to our clients is at the core of our value proposition as a global financial services organisation. These values are shared by Saracens Rugby Club, and are exemplified by their high performance culture and commitment to player welfare as well as their fan base. I’m excited to see how the partnership develops over the coming months and years.”
According to a joint statement released by the two parties, the agreement will align ‘core values and culture of winning from both brands’ and place ‘a great emphasis on discipline and an unwavering commitment to achievement’.