Hyperice makes NFL team sponsorship debut with Kansas City Chiefs
Recovery technology company Hyperice has signed a sponsorship deal with reigning National Football League (NFL) champions the Kansas City Chiefs.The multi-year agreement is an...
DraftKings forms betting partnership with Drone Racing League
US-based sportsbook DraftKings has been signed as the official betting partner of the Drone Racing League (DRL), as aerial motorsports continue to grow in...
Saracens secures longevity with StoneX sponsorship
RFU Championship side Saracens Rugby Club has unveiled StoneX Financial Ltd as its new main sponsor, after cutting ties with Allianz last year.The north...
Ajax extends sponsorship agreement with Ziggo
Dutch Eredivisie side AFC Ajax has extended its agreement with long-term primary sponsor Ziggo.The agreement with the telecommunications firm was initially meant to expire...
Aston Martin F1 signs Cognizant in ‘landmark’ sponsorship deal
The Formula One team of iconic British auto-manufacturer Aston Martin has signed a multi-year title sponsorship agreement with Cognizant.Aston Martin is set to return...
Tottenham Hotspur ‘Cinch’ first sleeve sponsor
Premier League club Tottenham Hotspur has signed online car seller Cinch as its first sleeve sponsor for the next five years.Cinch, which is owned...
MansionBet renews commitment to British horse racing
Online sports betting operator MansionBet has renewed its sponsorship agreements with the Jockey Club Racecourses (JCR) and the Arena Racing Company (ARC).The Gibraltar-based sportsbook...
PGA Tour elevates player performance with Whoop
The PGA Tour has named technology manufacturer Whoop as the official fitness wearable of golf’s PGA Tour and PGA Tour Champions in a new...
Pittsburgh Steelers signs short-term Heinz naming rights extension
The Pittsburgh Steelers’ home stadium will continue to be known as the Heinz Field after the National Football League (NFL) franchise extended its existing...
NHL names title sponsors for revamped competition
The National Hockey League (NHL) has sold the naming rights to its four new divisions ahead of the 2020/21 campaign.For the first time in...