Tottenham Hotspur ‘Cinch’ first sleeve sponsor
Premier League club Tottenham Hotspur has signed online car seller Cinch as its first sleeve sponsor for the next five years.Cinch, which is owned...
MansionBet renews commitment to British horse racing
Online sports betting operator MansionBet has renewed its sponsorship agreements with the Jockey Club Racecourses (JCR) and the Arena Racing Company (ARC).The Gibraltar-based sportsbook...
PGA Tour elevates player performance with Whoop
The PGA Tour has named technology manufacturer Whoop as the official fitness wearable of golf’s PGA Tour and PGA Tour Champions in a new...
Pittsburgh Steelers signs short-term Heinz naming rights extension
The Pittsburgh Steelers’ home stadium will continue to be known as the Heinz Field after the National Football League (NFL) franchise extended its existing...
NHL names title sponsors for revamped competition
The National Hockey League (NHL) has sold the naming rights to its four new divisions ahead of the 2020/21 campaign.For the first time in...
Burnley FC Chairman to review LoveBet sponsorship deal
Burnley FC’s new Chairman Alan Pace has promised fans that he will review the Premier League side’s current sponsorship arrangement with LoveBet.Pace became Burnley...
Detroit Pistons enlists PointsBet as new sponsor
National Basketball League (NBA) outfit the Detroit Pistons has announced PointsBet as its new betting partner.As part of the deal, the global sportsbook operator...
NHL teams announce helmet sponsorship deals
Ten more National Hockey League (NHL) teams have announced helmet sponsorships, after the league allowed clubs to do so last month.The sponsor logos will...
Chelsea posts £32 million profit despite COVID-19 pandemic
Chelsea FC has released its latest financial update, which shows that the club recorded a £32.5 million profit, in spite of the COVID-19 pandemic.Unsurprisingly,...
Paddy Power to headline ITV Racing coverage
Irish bookmaker Paddy Power has been named as the new title sponsor of ITV Racing’s live fixtures in a new two-year agreement.The deal, which...