AZ Alkmaar strikes five-year Nike partnership
Eredivisie side AZ Alkmaar has signed a five-year partnership with Nike to become the club's new official kit supplier.As part of the deal, the...
Stats Perform secures cricket partnership with Sportsfever360
SportsTech data and AI firm Stats Perform has announced a partnership with Sportsfever360 to deliver its Opta cricket service to the Pakistan-based sports management company.As...
The esports report – ESPN nets NBA 2K deal and ReKTGLobal...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
The origins of the Remote Darts League: From concept to creation
Dave McDowell, CEO at FSB Technology, writes for Insider Sport to discuss the creation of the Remote Darts League (RDL).On March 13 2020, I was...
England Rugby replaces Canterbury with four year Umbro deal
England Rugby has unveiled that Umbro will be the official technical kit partner for England Men’s, Red Roses, Sevens and age-grade teams from September...
LAFC serves up Farmer John partnership
Los Angeles FC (LAFC) has enhanced its sponsorship portfolio for the upcoming 2020 season by securing a multi-year partnership with Farmer John.As part of...
The esports report – Teams sign-up for COVID initiative and Twitch...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
PSA secures three-year Salming Sports extension
Despite COVID-19 causing uncertainty across the sporting landscape, the Professional Squash Association (PSA) has extended its partnership with Swedish shoe firm Salming Sports until...
LaLiga enhances Chinese engagement with Douyin partnership
LaLiga has enhanced its fan engagement opportunities in China through its latest partnership with social media platform Douyin, which is branded as TikTok outside of...
San Francisco 49ers enlists Citrix Systems to ease remote operations
The San Francisco 49ers has enhanced its partnership with software company Citrix Systems, using its digital workspace solutions to boost working from home operations...