Crypto Millions Lotto strikes landmark partnership with Wolves
Wolverhampton Wanderers has unveiled a new partnership with the world’s largest bitcoin lottery, Crypto Millions Lotto.The innovative partnership, which is the first between an...
Airbnb checks in for extended stay as IOC partner
The International Olympic Committee (IOC) has confirmed a significant agreement with Airbnb, that will see the firm support the Olympic movement through to 2028.The nine-year,...
Manchester United’s net debt rises despite commercial revenue increasing
Issuing its latest Q1 financial results, Manchester United revealed that the club's net debt has risen by 55% from £247.2m to £384.5m.The news comes...
The NHL extends partnership with Discover Financial Services
The NHL has extended its partnership with Discover Financial Services for it to remain as the official credit card of the league.The multiyear extension...
OneTeam Partners seeks to elevate image rights earnings for athletes
The players’ associations of the NFL and MLB have collaborated to establish OneTeam Partners, a new marketing company that aims to help athletes across all sports capitalise on their...
Juventus deepens Asian presence with Linglong Tire extension
Juventus has extended its partnership with Chinese-based Linglong Tire for a further three years.The partnership was initially formed on the 1st February 2018, the...
The ATP strengthens Emirates partnership
The ATP has confirmed the renewal of its partnership with Emirates as Premier Partner and Official Airline of the ATP Tour for an additional...
Research reveals football tops player sponsorship deals
Football players make up 60% of all sponsorship deals involving the top four sportswear brands, according to research by the Golf Travel Centre.As well...
Svenska Spel donates SEK50m to grassroot sports initiatives
Strengthening its commitment to youth sports in Sweden, Svenska Spel has made a SEK50m donation to grassroots schemes, with football associations receiving the greatest level...
Reading FC sponsor Casumo matches shirt auction total with GamCare...
Enhancing the conversation around responsible gambling, Reading FC's principal partner Casumo has pledged to match the money raised from the auction of the club's match-worn poppy-branded...