OneTeam Partners seeks to elevate image rights earnings for athletes
The players’ associations of the NFL and MLB have collaborated to establish OneTeam Partners, a new marketing company that aims to help athletes across all sports capitalise on their...
Juventus deepens Asian presence with Linglong Tire extension
Juventus has extended its partnership with Chinese-based Linglong Tire for a further three years.The partnership was initially formed on the 1st February 2018, the...
The ATP strengthens Emirates partnership
The ATP has confirmed the renewal of its partnership with Emirates as Premier Partner and Official Airline of the ATP Tour for an additional...
Research reveals football tops player sponsorship deals
Football players make up 60% of all sponsorship deals involving the top four sportswear brands, according to research by the Golf Travel Centre.As well...
Svenska Spel donates SEK50m to grassroot sports initiatives
Strengthening its commitment to youth sports in Sweden, Svenska Spel has made a SEK50m donation to grassroots schemes, with football associations receiving the greatest level...
Reading FC sponsor Casumo matches shirt auction total with GamCare...
Enhancing the conversation around responsible gambling, Reading FC's principal partner Casumo has pledged to match the money raised from the auction of the club's match-worn poppy-branded...
Honda confirms NHL extension
Honda has unveiled a multi year renewal of its partnership with the National Hockey League (NHL).The extension means that Honda will retain its status...
UEFA toasts extension of Heineken partnership
Heineken has deepened its relationship with UEFA, signing a further sponsorship agreement to become the official beer partner of UEFA EURO 2020.The extension means...
Takeaway.com served up as latest sponsor of EURO 2020
Takeaway.com has been delivered as the latest partner of UEFA EURO 2020, which will give the online food delivery company the rights to stadium...
Parimatch unveils flamboyant marketing campaign with Conor McGregor
International betting operator, Parimatch has launched its latest marketing campaign with one of the world’s most recognised combat sports athletes, Conor McGregor.The former two...