The ATP strengthens Emirates partnership
The ATP has confirmed the renewal of its partnership with Emirates as Premier Partner and Official Airline of the ATP Tour for an additional...
Research reveals football tops player sponsorship deals
Football players make up 60% of all sponsorship deals involving the top four sportswear brands, according to research by the Golf Travel Centre.As well...
Svenska Spel donates SEK50m to grassroot sports initiatives
Strengthening its commitment to youth sports in Sweden, Svenska Spel has made a SEK50m donation to grassroots schemes, with football associations receiving the greatest level...
Reading FC sponsor Casumo matches shirt auction total with GamCare...
Enhancing the conversation around responsible gambling, Reading FC's principal partner Casumo has pledged to match the money raised from the auction of the club's match-worn poppy-branded...
Honda confirms NHL extension
Honda has unveiled a multi year renewal of its partnership with the National Hockey League (NHL).The extension means that Honda will retain its status...
UEFA toasts extension of Heineken partnership
Heineken has deepened its relationship with UEFA, signing a further sponsorship agreement to become the official beer partner of UEFA EURO 2020.The extension means...
Takeaway.com served up as latest sponsor of EURO 2020
Takeaway.com has been delivered as the latest partner of UEFA EURO 2020, which will give the online food delivery company the rights to stadium...
Parimatch unveils flamboyant marketing campaign with Conor McGregor
International betting operator, Parimatch has launched its latest marketing campaign with one of the world’s most recognised combat sports athletes, Conor McGregor.The former two...
LeoVegas backs Responsible Gambling Week with Leicester Tigers sponsorship
LeoVegas has backed the Responsible Gambling Week by replacing the LeoVegas logo on the Leicester Tigers shorts for this weekend’s Premiership match against London Irish with the Responsible Gambling...
NBA legend Allen Iverson becomes Ballbet brand ambassador
Asian sports betting operator, Ballbet has announced basketball legend and Hall of Famer Allen Iverson as its new brand ambassador.Confirming the partnership, the firm...