Honda confirms NHL extension
Honda has unveiled a multi year renewal of its partnership with the National Hockey League (NHL).The extension means that Honda will retain its status...
UEFA toasts extension of Heineken partnership
Heineken has deepened its relationship with UEFA, signing a further sponsorship agreement to become the official beer partner of UEFA EURO 2020.The extension means...
Takeaway.com served up as latest sponsor of EURO 2020
Takeaway.com has been delivered as the latest partner of UEFA EURO 2020, which will give the online food delivery company the rights to stadium...
Parimatch unveils flamboyant marketing campaign with Conor McGregor
International betting operator, Parimatch has launched its latest marketing campaign with one of the world’s most recognised combat sports athletes, Conor McGregor.The former two...
LeoVegas backs Responsible Gambling Week with Leicester Tigers sponsorship
LeoVegas has backed the Responsible Gambling Week by replacing the LeoVegas logo on the Leicester Tigers shorts for this weekend’s Premiership match against London Irish with the Responsible Gambling...
NBA legend Allen Iverson becomes Ballbet brand ambassador
Asian sports betting operator, Ballbet has announced basketball legend and Hall of Famer Allen Iverson as its new brand ambassador.Confirming the partnership, the firm...
NBA nets ParionsSport as associate partner for Paris 2020 Game
The National Basketball Association (NBA) has unveiled ParionsSport – the Française des Jeux (FDJ) sports betting brand as an associate partner of the NBA...
Two lucrative sponsorships allow PSG to reach new financial heights
Ligue 1 champions Paris Saint-Germain (PSG) has announced a club record €637.8m revenue for the 2018/19 fiscal year following major sponsorship deals with Accor...
FanDuel links with MSG Networks as broadcast partner for NY Knicks...
MSG Networks has united with FanDuel in a new comprehensive sponsorship agreement that will designate the operate as an official sports gaming partner for New...
Dean Akinjobi: Unlocking new markets with women’s football
CEO of Football Media, Dean Akinjobi has emphasised the opportunity that awaits betting brands within the ever expanding and growing market that is women’s...