Celta Vigo unveils Maldives sponsorship agreement
La Liga football club Celta Vigo has announced the signing of a three year sponsorship agreement with the Maldives tourism board that is worth...
DraftKings nets integrity focused partnership with the NBA
The National Basketball Association (NBA) has announced a new multi-year partnership with DraftKings.It means that DraftKings has become an Authorised Sports Betting Operator, with the collaboration placing integrity...
NASCAR strengthens longstanding partnership with Mars
NASCAR has announced a multi year extension to its longstanding partnership with Mars.Since the partnership’s formation almost 30 years ago, Mars has steadily increased...
Philadelphia Eagles strikes new partnership with Unibet
The Philadelphia Eagles has unveiled its first ever casino partnership in a multi-year deal with online operator, Unibet.The sponsorship deal grants the Kindred Group...
Fnatic strikes Dota 2 partnership with LeTou
Fnatic has expanded its sponsorship portfolio, announcing a new partnership with Asian gambling operator, LeTou.The deal will see the operator support the Kuala Lumpur based Dota...
PSG strengthens environmental commitment with Gaussin Group
French champions, Paris Saint-Germain has unveiled a new strategic partnership with the Gaussin Group to provide driverless, 100% electric vehicles for both public transport...
Philip Canavan: Brands will have to learn on the job...
Director and Founder of SEM Global, Philip Canavan has emphasised that betting and gaming partners attempting to expand into the US market, will need...
Italian football’s Old Lady nets new partnership with Coca-Cola
Italian champions Juventus confirms new partnership with Coca-Cola.The deal will see the soft drink brand become an official partner of Juventus on Italian territory.Giorgio Ricci,...
CA Osasuna board under pressure over shirt sponsorship
The board of La Liga football club CA Osasuna has come under pressure from the club's supporters, over its relationship with shirt sponsor KirolBet.Following a public assembly the Osasuna...
LFC set for Nike sponsorship following High Court win
Liverpool FC has won its High Court legal battle with current multi-million pound kit supplier New Balance (NB).The result brings an end to a...