Fnatic strikes Dota 2 partnership with LeTou
Fnatic has expanded its sponsorship portfolio, announcing a new partnership with Asian gambling operator, LeTou.The deal will see the operator support the Kuala Lumpur based Dota...
PSG strengthens environmental commitment with Gaussin Group
French champions, Paris Saint-Germain has unveiled a new strategic partnership with the Gaussin Group to provide driverless, 100% electric vehicles for both public transport...
Philip Canavan: Brands will have to learn on the job...
Director and Founder of SEM Global, Philip Canavan has emphasised that betting and gaming partners attempting to expand into the US market, will need...
Italian football’s Old Lady nets new partnership with Coca-Cola
Italian champions Juventus confirms new partnership with Coca-Cola.The deal will see the soft drink brand become an official partner of Juventus on Italian territory.Giorgio Ricci,...
CA Osasuna board under pressure over shirt sponsorship
The board of La Liga football club CA Osasuna has come under pressure from the club's supporters, over its relationship with shirt sponsor KirolBet.Following a public assembly the Osasuna...
LFC set for Nike sponsorship following High Court win
Liverpool FC has won its High Court legal battle with current multi-million pound kit supplier New Balance (NB).The result brings an end to a...
Manchester City goes vegan with new partnership
Manchester City has expanded its portfolio of partners, unveiling a new deal with Nestlé.The brand will become the Official Coffee, Vegan and Vegetarian Partner of...
Hollywoodbets becomes official partner of The Sharks
South African based rugby side, The Sharks has penned a new three-year partnership with Hollywoodbets.The partnership will enable the two companies to further enhance...
Juve rework Jeep sponsorship to net additional €25m per season
Juventus has announced its sponsorship deal with Jeep has been reworked, with the Fiat Chrysler Automobiles (FCA) owned car brand now paying the club...
Twitch set to stream F1’s Mexico GP
Formula One (F1) has announced that this weekend’s Mexico Grand Prix will be broadcast on the Twitch streaming platform.The one-race agreement, which is not...