Manchester City goes vegan with new partnership
Manchester City has expanded its portfolio of partners, unveiling a new deal with Nestlé.The brand will become the Official Coffee, Vegan and Vegetarian Partner of...
Hollywoodbets becomes official partner of The Sharks
South African based rugby side, The Sharks has penned a new three-year partnership with Hollywoodbets.The partnership will enable the two companies to further enhance...
Juve rework Jeep sponsorship to net additional €25m per season
Juventus has announced its sponsorship deal with Jeep has been reworked, with the Fiat Chrysler Automobiles (FCA) owned car brand now paying the club...
Twitch set to stream F1’s Mexico GP
Formula One (F1) has announced that this weekend’s Mexico Grand Prix will be broadcast on the Twitch streaming platform.The one-race agreement, which is not...
Commercial Bank extends sponsorship of Qatar Masters
Commercial Bank has strengthened its ties with the Qatar Golf Association, extending its sponsorship of the Commercial Bank Qatar Masters for a 14th consecutive...
Flamengo nets sponsorship extension with Sportsbet.io
Strengthening its presence across South America, cryptocurrency sportsbook Sportsbet.io has secured an extension to its current sponsorship with Clube de Regatas do Flamengo.The duo had previously penned...
Petrobras set to terminate McLaren F1 sponsorship
Brazilian oil company Petrobras is set to end its sponsorship deal with Formula One (F1) team McLaren within days.Petrobras, a multinational state organisation which...
BetVictor backs UK racing with Cheltenham extension
Online gambling operator BetVictor has deepened its racing sponsorship portfolio, announcing a three year extension with Cheltenham Racecourse’s Gold Cup.The deal, which will now...
CFG announces Cisco global tecnhology partnership
The City Football Group (CFG) has announced a new global multi-year partnership with communications enterprise Cisco which sees it become CFG’s Official Technology Partner.The...
Toro Rosso reportedly receives Alpha Tauri name change approval
Formula One’s (F1) Toro Rosso racing team has reportedly received approval to change its name to Scuderia Alpha Tauri for next season’s F1 campaign.The news,...