ECB unveils New Era as latest partner of The Hundred
The ECB has penned a new partnership with New Era, as it becomes the latest official sponsor of The Hundred.The new three-year partnership, sees...
Nashville Soccer Club unveils Renasant Bank as inaugural jersey sponsor
Renasant Bank has signed to become the first jersey sponsor and official banking partner of the Nashville Soccer Club.The four year partnership will see...
NFL unveils DraftKings as debut daily fantasy partner
The National Football League (NFL) has entered into a multi-year partnership with DraftKings to make the brand its first-ever official daily fantasy partner.As part...
Everton expands sponsorship portfolio with OSONYQ
Everton Football Club has signed a new multi-year partnership agreement with isotonic drinks manufacturer OSONYQ.
The deal sees The Toffees link up with the sports...
Swansea champions tackle gambling risks
Swansea City of the EFL Championship has launched a responsible gambling project which aims to educate both supporters and players on gambling related risks.The...
Wolfsburg’s Volkswagen Arena debuts 5G technology
Wolfsburg's Volkswagen Arena debuted 5G mobile communications technology, during the side's Bundesliga match with TSG 1899 Hoffenheim.The technology was activated as part of the collaboration...
Manchester United set for £9m court battle
Manchester United is seeking over £9m in compensation from former betting partner MoPlay, filing a civil complaint with the US Federal Court over an...
Inter Milan reportedly drives toward €100m sponsorship deal
Chinese daily Titan Sports has reported that Italian giants Inter Milan look set to earn €100m after agreeing a new sponsorship deal with Hengda...
Davis Cup nets AirAsia as official partner
AirAsia has been named as an official partner of the Davis Cup, in a bid to strengthen the connection between world class tennis and Southeast...
The Professional Fighters League energises sponsorship portfolio
The Professional Fighters League (PFL) has expanded its portfolio of sponsors, announcing Rich Energy as the league’s exclusive global energy drink partner.
The first ever organisation...