Trent’s Volta and the growth of sponsored celebrations
When Liverpool’s Trent Alexander-Arnold arrowed home an expertly placed free-kick on Sunday, eagle-eyed fans noticed the full-back produced a unique hand gesture in celebration.Helping...
USL franchises set for development following Soccerex partnership
Soccerex has announced a new partnership with the United Soccer League (USL), the North American governing body which oversees the USL Championship, USL League...
Innovation at the heart of new Arsenal partnership
Arsenal FC has unveiled Global Kapital Group as the official forex trading partner of the Gunners.Following its formation nine years ago, the group has...
Betclic backs French Volleyball with new partnership
French operator, Betclic Group has expanded its sponsorship portfolio becoming the lead partner of The French Volleyball Federation – FFVB.The partnership comes ahead of...
Juventus unveils new partnership with 10bet
Juventus has announced online sportsbook, 10bet as the club's official ‘Gaming & Betting Partner’.The three year partnership acts as a strong element of 10bet's European strategy,...
Everton gets energised with Monster partnership
Everton Football Club has announced a new partnership with global drinks giant Monster Energy.
The deal will see Monster Energy become the ‘Official Energy Drink...
USL looks to follow lead of MLS with sports betting sponsorships
The United Soccer League (USL) is seeking to allow betting sponsorships on team shirts following a modification to its marketing rules.According to Front Office Sports, the change...
Leicester City FC strikes new partnership with Yabo Sports
Leicester City FC has unveiled Asian gaming operator, Yabo Sports as a new official partner of the club.As part of the deal, the brand...
GentingBet signs expert Balague
Guillem Balague has been announced as GentingBet’s newest football Ambassador for the 2019/20 season.Balague, who is a respected football author and journalist, has over...
Manchester United deepens partnership with Maltese Government
Manchester United has confirmed a multi-year partnership with the Government of Malta, which will see the club promote Malta as a tourist destination to its...