Manchester United set for £9m court battle
Manchester United is seeking over £9m in compensation from former betting partner MoPlay, filing a civil complaint with the US Federal Court over an...
Inter Milan reportedly drives toward €100m sponsorship deal
Chinese daily Titan Sports has reported that Italian giants Inter Milan look set to earn €100m after agreeing a new sponsorship deal with Hengda...
Davis Cup nets AirAsia as official partner
AirAsia has been named as an official partner of the Davis Cup, in a bid to strengthen the connection between world class tennis and Southeast...
The Professional Fighters League energises sponsorship portfolio
The Professional Fighters League (PFL) has expanded its portfolio of sponsors, announcing Rich Energy as the league’s exclusive global energy drink partner.
The first ever organisation...
Sponsorship growth helps Manchester United net record revenues
In spite of a tricky campaign on the field, Manchester United reported record financial results with revenues reaching £627.1m, marking a 6.3% growth compared to...
Balancing Act: Liverpool set for NB court battle amid Nike interest
European Champions Liverpool FC look set for a legal battle in London’s High Court as current kit supplier New Balance (NB) aims to fight...
Fitzdares partnership boosts landmark Peterborough Chase
Strengthening its commitment to UK racing, private bookmaker Fitzdares is due to sponsor the upcoming Peterborough Chase in December.As part of the sponsorship, Fitzdares has confirmed that it will...
NHL toasts new sponsorship
The Boston Beer Company's Truly Hard Seltzer has been confirmed as an official partner of the National Hockey League (NHL).The five-year agreement partnership commences at...
Trent’s Volta and the growth of sponsored celebrations
When Liverpool’s Trent Alexander-Arnold arrowed home an expertly placed free-kick on Sunday, eagle-eyed fans noticed the full-back produced a unique hand gesture in celebration.Helping...
USL franchises set for development following Soccerex partnership
Soccerex has announced a new partnership with the United Soccer League (USL), the North American governing body which oversees the USL Championship, USL League...