Bologna breaks into the Asian betting market
Bologna Football Club of the Italian Serie A has announced a new sponsorship deal with JBO which will see the firm become the club’s...
Toro Rosso awaits F1 approval ahead of name change
Formula One (F1) team Toro Rosso is in the process of seeking approval to change its name to AlphaTauri for the upcoming 2020 F1...
The NBA nets new partnership with William Hill
The National Basketball Association has added sports betting operator William Hill to its list of partners.As part of the deal, the operator will be granted...
DraftKings links with Pepsi to elevate NFL engagement
DraftKings has united with Pepsi to elevate fan engagement in the NFL with the debut of the Pepsi Live Prediction Challenge.The game enables fans...
Warriors set to boost fan engagement with ActiveWin partnership
ActiveWin, the Manchester-based digital agency, has announced a partnership with 21-time Super League champions the Wigan Warriors.The deal will see ActiveWin, won recently became the...
Efbet invests millions into Bulgaria
Tsvetomir Naydenov, the owner of Bulgarian sportsbook Efbet, has announced that the company is investing BGN25m a year into Bulgarian sports.Naydenov, who is an...
California opens the door for college sports endorsements
California Governor, Gavin Newsom has signed legislation that could be game changing for the National Collegiate Athletic Association (NCAA) and the controversial structure within...
Bridgestone Americas nets naming rights extension with the Nashville Predators
Bridgestone Americas has extended its naming rights deal with the Nashville Predators for the Bridgestone Arena through to 2030.The agreement extends the deal by five...
OPPO extends sponsorship portfolio into esports
Mobile phone brand OPPO has extended its sponsorship portfolio to esports, becoming an official partner of League of Legends.As the exclusive global smartphone partner...
IIHF skates to 10 year Infront extension
The International Ice Hockey Federation (IIHF) has announced the extension of its partnership with sports marketing company Infront Sports & Media until 2033.The pre-existing...