BT secures home nations lead partnership
BT has built on its professional relationship with the English FA by signing a partnership with all UK home nations in an attempt to...
Bolton announces Home Bargains shirt sponsorship
Bolton Wanderers Football Club has announced that Home Bargains has become the club’s official shirt sponsor for the remainder of the current season.The deal...
Bet365 to benefit from Betgenius streaming service
In a bid to boost its live streaming capabilities, Bet365 has penned a new agreement with Betgenius, which will see the operator integrate Betgenius’...
La Liga looks to boost fan engagement with Central American Pepsi...
Spanish football’s organising body, La Liga, has announced a sponsorship deal with drinks giant Pepsi which will see the soft drink become its official...
Bologna breaks into the Asian betting market
Bologna Football Club of the Italian Serie A has announced a new sponsorship deal with JBO which will see the firm become the club’s...
Toro Rosso awaits F1 approval ahead of name change
Formula One (F1) team Toro Rosso is in the process of seeking approval to change its name to AlphaTauri for the upcoming 2020 F1...
The NBA nets new partnership with William Hill
The National Basketball Association has added sports betting operator William Hill to its list of partners.As part of the deal, the operator will be granted...
DraftKings links with Pepsi to elevate NFL engagement
DraftKings has united with Pepsi to elevate fan engagement in the NFL with the debut of the Pepsi Live Prediction Challenge.The game enables fans...
Warriors set to boost fan engagement with ActiveWin partnership
ActiveWin, the Manchester-based digital agency, has announced a partnership with 21-time Super League champions the Wigan Warriors.The deal will see ActiveWin, won recently became the...
Efbet invests millions into Bulgaria
Tsvetomir Naydenov, the owner of Bulgarian sportsbook Efbet, has announced that the company is investing BGN25m a year into Bulgarian sports.Naydenov, who is an...