Philadelphia Union rolls the dice on Parx Casino partnership

MLS side Philadelphia Union has announced a new partnership with Pennsylvania based, Parx Casino.As part of the agreement, Parx Casino will be the presenting partner...

CONMEBOL confirms new partnership with Betfair

The South American Football Confederation (CONMEBOL) has announced Betfair as an Official Partner of its club competitions, namely CONMEBOL Libertadores and CONMEBOL Sudamericana.As part...

City boss Guardiola pens new Puma partnership

Manchester City Manager, Pep Guardiola has signed a personal deal with sportswear brand Puma.The newly formed deal, which further enhances the brand's relationship with the Premier...

La Liga strikes debut cryptocurrency collaboration

La Liga has unveiled a new partnership with blockchain-powered cryptocurrency exchange GCOX.As part of the league’s debut partnership with within the cryptocurrency sector, GCOX...

Brighton elevates sponsorship portfolio

English Premier League side, Brighton and Hove Albion has expended its sponsorship capabilities, announcing Clinic Center as the official sponsor of the club's statistical...

BetVictor on the importance of backing non-league football

Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...

CheckdMedia strikes partnership extension with Altrincham FC

CheckdMedia has extended its sponsorship deal with National League contenders, Altrincham FC. The partnership, which is now heading into its second year, has seen a host...

MCC toasts strong relationship with Marston’s Beer

Marylebone Cricket Club (MCC), the owners of Lord's Cricket Ground has announced a five-year sponsorship extension with Marston’s Beer Company.This new agreement affirms the strong partnership...

Connexi unveils new partnership with The Athlete Media Group

Sports technology platforms Connexi has agreed a new strategic partnership with The Athlete Media Group.The partnership is aiming to increase the connection between the global sports...

Konami announces Serie A license 

A partnership has been announced between Konami and Serie A TIM which sees the game developer acquire non exclusive rights to the Italian league.Konami,...