SPFL and Ladbrokes go separate ways after five year sponsorship
The Scottish Professional Football League (SPFL) is now looking for a replacement title sponsor for next seasons campaign after Ladbrokes opted against renewing its...
Betfred strengthens support for rugby with Women’s Super League
Betfred has extended its sponsorship of Rugby League to include the women’s game for the first time, as the first title partners of the...
Arsenal strengthens partnership with WorldRemit
Arsenal FC has deepened its partnership with online money transfer service, WorldRemit, announcing the second edition of the “Future Stars” programme.The partnership, which was first formed...
NFL rolls the dice on Gateway Casinos deal
The National Football League (NFL) has announced a deal with Gateway Casinos & Entertainment that will see the brand become the league’s Official National...
Interim Premier League Chief Executive claims betting is part of what...
In an interview with BBC Sports reporter Dan Roan, the Premier League’s interim Chief Executive, Richard Masters revealed his belief that the league is...
Unibet uses Newbury Racecourse sponsorship to support mental health initiative
In a move to continue the development of a ‘new model of sport sponsorship’, Kindred Group has made further investments into mental health initiatives after...
Nexen Tire extends partnership with Manchester City
Nexen Tire has deepened its partnership with Premier League champions, Manchester City.The global tyre manufacturer has enjoyed a strong partnership with the club since...
England cricket legend Pietersen pens Betway partnership
Former England cricketer Kevin Pietersen has signed a deal to become Betway's "Global Cricket Ambassador" for 2019.The 2005 Ashes hero, who scored over 8000...
Raheem Sterling reportedly edges closer to Air Jordan deal
Manchester City and England footballer, Raheem Sterling could be about to put pen to paper on one of the most high-profile and lucrative boot...
Andriy Shevchenko signs as BetConstruct brand ambassador
AC Milan legend and 2004 Ballon d’Or winner Andriy Shevchenko has been signed as a brand ambassador for BetConstruct and its data feed subsidiary FeedConstruct.The company said that Shevchenko...