Rakuten ‘playing the long game’ with Golden State Warriors sponsorship
Amit Patel, chief executive of Rakuten’s Americas operation, has revealed that the Japanese e-commerce company is looking towards extending its current jersey patch sponsorship...
Crystal Palace looks to boost digital engagement with MyPeople
Crystal Palace F.C. has partnered with MyPeople to utilise analytics and gain exposure through the club's digital channels.The multi-year partnership will see the MyPeople Group become...
EFL Trophy ups a gear with new sponsorship
The EFL Trophy has unveiled new car marketplace, Leasing.com as its primary sponsor for the upcoming season.The exclusive partnership sees the competition become known...
West Ham United Foundation nets SCL extension
Sports coaching organisation, SCL, has extended its partnership with the West Ham United Foundation by five more years.The Premier League club has worked alongside the organisation, which provides...
JD confirms hat-trick of years as Brighton sleeve sponsor
Brighton & Hove Albion has strengthened its relationship with JD remaining as the club’s shirt sleeve sponsor for a third consecutive season.The JD logo will...
City to use ‘football for good’ in latest partnership
Manchester City has announced a deal which sees Melco Resorts & Entertainment become the club’s official Japanese partner.The partnership also includes a deal...
Formula 1 unites with ISG and Sportradar for in-play betting data
Uniting with Interregional Sports Group (ISG) and Sportradar, Formula 1 is seeking to elevate engagement with the launch of its live ‘in race’ odds offering for...
AC Milan extends Banco BPM partnership
AC Milan has extended its partnership with its official bank sponsor, Banco BPM, as the club prepares to kick-off another season in the Serie A.The renewal...
Nottingham Forest unveils UK-WL as official Asian gaming partner
Nottingham Forest has announced UK-WL as its official Asian gaming partner ahead of the 2019-20 season.In what is the first partnership of its kind for...
GVC boosts Bet Regret exposure with 42 sponsorship donations
With the English and Scottish football seasons due to kick off over the next few days, GVC Holdings has confirmed that its current sponsorship...