William Hill deepens commitment to La Liga 2 with Real Oviedo
Real Oviedo has announced a new sponsorship with William Hill as the club prepares to commence its campaign in La Liga 2.The deal, which comes just a...
KNVB toasts partnership extension with Heineken
The Royal Netherlands Football Association (KNVB) has extended its partnership with Heineken until at least 2024.The extension builds on the strong relationship between the pair,...
Sheffield United unveils new partnership with Al Wefaq Rent a Car
Premier League newcomers, Sheffield United has announced another significant new commercial partnership with Saudi Arabian based Al Wefaq Rent a Car.The deal means the group becomes the...
Leicester City strikes deal with Xpress Money
Leicester City Football Club has deepened its portfolio of partners, announcing a new deal with growing money transfer brand - Xpress Money.The partnership will...
Norwich City elevates Lotus partnership
The partnership between Premier League newcomers, Norwich City and Lotus has been extended ahead of the new season.The new multi-year partnership with Norfolk performance...
American Airlines unveiled as inaugural sponsor of LA stadium
American Airlines has been announced as the first sponsor of LA stadium, Hollywood Park, the home of the Los Angeles Chargers and the Los...
Barcelona’s Rakitic joins FavBet as brand ambassador
FC Barcelona midfielder Ivan Rakitic, has officially been announced as a brand ambassador for Ukraine-based betting operator, FavBet.The partnership is thought to be covering...
Barcelona unites with Sony to combine music and sport
FC Barcelona has unveiled a new collaboration with Sony Music for the next two seasons.The partnership will seek to utilise the creation of audio and...
32Red hails the impact of Rooney signing
Following Wayne Rooney’s sensational return to English football with Derby County, the club’s Executive Chairman revealed that the Championship side has been offered a...
Everton ‘tackles period poverty’ with Lil-Lets sponsorship
Everton Ladies has partnered with feminine hygiene brand Lil-Lets ahead of the upcoming 2019/20 FA Women's Super League (WSL) season.As a result, Lil-Lets becomes...