Norwich City elevates Lotus partnership
The partnership between Premier League newcomers, Norwich City and Lotus has been extended ahead of the new season.The new multi-year partnership with Norfolk performance...
American Airlines unveiled as inaugural sponsor of LA stadium
American Airlines has been announced as the first sponsor of LA stadium, Hollywood Park, the home of the Los Angeles Chargers and the Los...
Barcelona’s Rakitic joins FavBet as brand ambassador
FC Barcelona midfielder Ivan Rakitic, has officially been announced as a brand ambassador for Ukraine-based betting operator, FavBet.The partnership is thought to be covering...
Barcelona unites with Sony to combine music and sport
FC Barcelona has unveiled a new collaboration with Sony Music for the next two seasons.The partnership will seek to utilise the creation of audio and...
32Red hails the impact of Rooney signing
Following Wayne Rooney’s sensational return to English football with Derby County, the club’s Executive Chairman revealed that the Championship side has been offered a...
Everton ‘tackles period poverty’ with Lil-Lets sponsorship
Everton Ladies has partnered with feminine hygiene brand Lil-Lets ahead of the upcoming 2019/20 FA Women's Super League (WSL) season.As a result, Lil-Lets becomes...
Bayer 04 Leverkusen scores shirt sponsorship extension
Bundesliga outfit Bayer 04 Leverkusen has announced a four year extension with Barmenia Versicherungen to continue as the club’s sponsor.Barmenia, a German insurance company,...
Bordeaux strikes new partnership with Betclic
French Ligue 1 side, Girondins de Bordeaux has unveiled a new partnership with online sports betting operator, Betclic Everest Group.The two year partnership will see the Betclic...
Inter Miami toasts Heineken partnership
Inter Miami CF, the new Major League Soccer (MLS) franchise headed by David Beckham, has announced Heineken as its first official sponsor.The multi-year deal...
Nike strengthens support for US women’s soccer
Nike has deepened its investment in US women's soccer, extending its partnership with the National Women's Soccer League (NWSL) to continue in its role as...