Formula 1 unites with ISG and Sportradar for in-play betting data
Uniting with Interregional Sports Group (ISG) and Sportradar, Formula 1 is seeking to elevate engagement with the launch of its live ‘in race’ odds offering for...
AC Milan extends Banco BPM partnership
AC Milan has extended its partnership with its official bank sponsor, Banco BPM, as the club prepares to kick-off another season in the Serie A.The renewal...
Nottingham Forest unveils UK-WL as official Asian gaming partner
Nottingham Forest has announced UK-WL as its official Asian gaming partner ahead of the 2019-20 season.In what is the first partnership of its kind for...
GVC boosts Bet Regret exposure with 42 sponsorship donations
With the English and Scottish football seasons due to kick off over the next few days, GVC Holdings has confirmed that its current sponsorship...
VfL Wolfsburg partners with Interwetten
Online sports betting brand, Interwetten has been announced as an primary partner of VfL Wolfsburg.The deal means the operator will be the official sports...
ZO Hammers out sponsorship upgrade with West Ham United Women’s team
ZO Skin Health has strengthened its partnership with West Ham United Women’s team, becoming the club’s official back of shirt sponsor for the new...
eToro expands portfolio of Premier League partners
Global multi-asset investment platform eToro has been announced as the ‘Official Online Trading Partner’ of Everton FC.
As part of the deal, the organisation will gain global...
KP Snacks partnership expands reach of The Hundred
Aiming to expand the reach of cricket, KP Snacks has been announced as the new Official Team Partner for The Hundred.The new long-term partnership with...
Exploring the Premier League’s relationship with sleeve sponsors
Since the start of the 2017/18 season, the Premier League (PL) has allowed clubs to have sleeve sponsors on kits.That first season, the main...
Derby County strengthens relationship with Umbro
English Championship side, Derby County has extended its partnership with Umbro.The deal comes as the Manchester-based brand celebrates 95 years of existence this year, building on...