Pokerstars clinches UFC branding for latest sponsorship activation
PokerStars has announced the first activation, as part of its exclusive global partnership with the UFC by launching a new ‘UFC-branded Spin & Go’s’.PokerStars...
NHL strikes new partnership with MassMutual
The National Hockey League (NHL) has announced a multiyear partnership with Massachusetts Mutual Life Insurance Company (MassMutual).The partnership, which builds on MassMutual's role...
Sunderland exploring the possibility of selling stadium naming rights
Sunderland AFC Owner, Stewart Donald has revealed the club is exploring the possibility of selling its naming rights for the Stadium of Light.The potential...
Goodwood extends Unibet partnership
Goodwood Racecourse has announced a new three-year partnership with Unibet, which sees exclusive ownership and naming rights for the operator of the prestige feature races...
Santos tunes into Spotify partnership
Campeonato Brasileiro Série A side, Santos is the latest side seeking to heighten its fan engagement through music streaming platform, Spotify.As part of the...
Vanarama’s Daryl West on driving the National League’s FIFA 20 campaign
Vanarama is spearheading a campaign, which has already received the backing of a number of clubs and the former FA Chairman David Bernstein, to get...
FedEx Express deepens European football commitment with UEFA deal
UEFA has struck a deal with FedEx Express, for the transportation company to extend its support of football in Europe, with a new four-year...
PUMA strengthens partnership with Formula 1
PUMA has confirmed a long-term partnership with Formula 1 to become the exclusive merchandise retail partner from the start of the 2019 season.
The partnership...
Grand National Festival extends relationship with Betway
Ahead of this weekend's event, Betway has announced it will continue as the ‘official betting partner’ of the ‘Randox Health Grand National Festival’ for a further five...
Luna Bar backs USWNT with significant pay gap contribution
Building on its strong relationship with the US women’s national soccer team (USWNT), nutritional foods manufacturer, Luna has issued a $718,750 donation to the...