Vanarama’s Daryl West on driving the National League’s FIFA 20 campaign
Vanarama is spearheading a campaign, which has already received the backing of a number of clubs and the former FA Chairman David Bernstein, to get...
FedEx Express deepens European football commitment with UEFA deal
UEFA has struck a deal with FedEx Express, for the transportation company to extend its support of football in Europe, with a new four-year...
PUMA strengthens partnership with Formula 1
PUMA has confirmed a long-term partnership with Formula 1 to become the exclusive merchandise retail partner from the start of the 2019 season.
The partnership...
Grand National Festival extends relationship with Betway
Ahead of this weekend's event, Betway has announced it will continue as the ‘official betting partner’ of the ‘Randox Health Grand National Festival’ for a further five...
Luna Bar backs USWNT with significant pay gap contribution
Building on its strong relationship with the US women’s national soccer team (USWNT), nutritional foods manufacturer, Luna has issued a $718,750 donation to the...
ECB looks to engage new audience with esports
The England and Wales Cricket Board (ECB) is eyeing a move into esports, working alongside sponsorship management company, Strive to understand the ECB’s potential...
Boots backs women’s football with landmark deals
Boots UK has thrown its support behind women's football, announcing a three-year partnership with the home nations.The link up with the UK’s largest pharmacy-led health...
STS, CEO – Mateusz Juroszek: Expanding sponsorship activities with KSW
Polish sports betting operator STS recently strengthened its partnership with Poland’s leading MMA organisation, KSW.InsiderSport spoke to the operator’s CEO, Mateusz Juroszek about...
FC Bayern Munich deepens Asian footprint with CIB partnership
FC Bayern Munich has continued its commitment to expanding its Asian presence, announcing a new partnership with the Industrial Bank of China (CIB).As part of...
How Manchester City swiped right into a new market
In April 2018, Manchester City and Tinder announced what could be considered an groundbreaking partnership in the Premier League marketing sector.As the online world...