Neil Banbury, 32Red: Taking a new approach to sports sponsorship
The Principal Sponsor of Derby County Football Club, 32Red has revealed it’s taking a fresh approach to football sponsorship, working alongside the team to...
The future of sports betting sponsorships in the US
There are big changes coming in the world of sports betting across the United States of America. In what will see the implementation of...
32Red revitalises football sponsorship model with Derby County deal
Kindred Group-subsidiary 32Red has announced that it will be named as the Principal Sponsor of Derby County Football Club, which will see the operator...
La Liga elevates advertising capabilities with ISG deal
Interregional Sports Group (ISG) has acquired the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga, agreeing a three-year...
The FA continues to benefit from substantial sponsorship revenue
Issuing its latest financial results, The English Football Association has continued to benefit from solid broadcasting and sponsorship revenue.Results for the 2017/18 season,...
Russell Yershon, Connecting Brands: The importance of loyalty
In recent years, brands have undergone a variety of approaches to maximise sponsorships - with many choosing to switch from club to club, seeking...
SPAR partners with Scotland Women’s Team for 2019 World Cup
The Scottish FA has announced SPAR as a new sponsor of the Scotland Women’s National Team, ahead of this summer's hotly anticipated World Cup.The...
Parimatch announces heavyweight partnership ahead of UFC’s Russian return
International betting operator, Parimatch has announced one of Russia’s most iconic fighters, Alexey Oleynik as its latest brand ambassador.Parimatch is the exclusive betting...
SportPesa unites with Arsenal for ‘Coaches to Count On’ initiative
Bookmaker SportPesa has continued to build on its flourishing partnership with Arsenal, launching its latest African football initiative ‘Coaches to Count On’.As part of the collaboration, SportPesa will develop...
RingCentral unveils new partnership with the Oakland A’s
Major League Baseball side, the Oakland A’s has announced RingCentral as its official business communications partner.The newly formed partnership seeks to benefit from the...