Sunderland strengthens sponsorship portfolio with Eleven Sports Media
Sunderland AFC has united with Eleven Sports Media, to become the club’s first-ever back-of-shorts sponsor.Specialists in sports partnership programmes, Eleven Sports Media’s branding featured...
Everton extends longstanding Umbro partnership
Everton Football Club has announced an extension of its multi-year technical partnership with Umbro.The extension strengthens the relationship between the Merseyside club and...
Parimatch partnership with McGregor as strong as ever after retirement
Following Conor McGregor’s unexpected retirement from Mixed Martial Arts, many were left questioning what it meant for the Irish megastar’s various sponsorship deals, one...
William Hill named as the “Official Sports Betting Partner of the...
William Hill US has been named as the “Official Sports Betting Partner of the NHL" after signing a new strategic partnership agreement with the...
William Hill unveils British boxing duo as new brand ambassadors
Following the pair’s victories last Saturday at the Copper Box Arena, British boxers, Lawrence Okolie and Joshua Buatsi have been announced as William Hill...
Nike hit with €12.5m fine for breaching EU competition laws
Nike has been hit with a €12.5 million fine after being found to have breached a number of EU competition laws.The sportswear merchandiser...
ICC checks in new partnership with Booking.com
The International Cricket Council (ICC) has unveiled a strategic five-year global partnership with Booking.com.The agreement sees Booking.com become the exclusive Accommodation and Attractions Booking Partner...
Mexican National Football Team signs sponsorship deal with Betcris
The Mexican Football Federation (FMF) has signed a new sponsorship deal with Costa Rica-based gambling firm Betcris.The deal makes Betcris.mx the official betting...
Ultimate Boxxer deepens MansionBet combination
Continuing to strengthen its ties to UK boxing, MansionBet recently unveiled its headline partnership of Ultimate Boxxer.Having sponsored the tournament at the end of...
Vanarama drives campaign to get National League in FIFA 20
With the backing of a number of clubs and former FA Chairman David Bernstein, Vanarama is driving a campaign to get the National League...