Man City seeks to change Premier League APT rules with legal...
Manchester City has taken legal action against the Premier League in a bid to shut down some of the top-flight’s financial rules, according to...
Dortmund’s arms manufacturer partnership sparks debate
Borussia Dortmund (BVB) announced a new partner prior to its UEFA Champions League final appearance last week, but the move was somewhat controversial.The Bundesliga...
Declan Rice leads Panini’s official EURO 2024 sticker collection campaign
Arsenal’s Declan Rice is the face of Panini’s official England sticker collection campaign ahead of EURO 2024. With the international tournament set to kick off...
Flutter partners with women’s netball team in latest Leeds move
Flutter Entertainment’s Sky Bet has partnered with Leeds Rhinos Women’s Netball in an expansion of its engagement with women’s sport.Announcing the partnership on LinkedIn,...
Chelsea Women welcomes further investment after restructure
Chelsea Women has unveiled a long-term strategic plan to accelerate growth, following the appointment of Sonia Bompastor as its Head Coach.At the heart of...
DFB intensifies responsible betting efforts via Tipico deal
The German Football Association (DFB) has named German sportsbook Tipico as the official partner of the DFB Pokal, Germany’s annual football cup competition.As part...
Leeds United push for promotion with Red Bull minority stake
Leeds United FC has announced Red Bull as its front-of-shirt sponsor in a deal that also includes the company acquiring a minority stake in...
Canadian Gaming Summit: Unlocking the Door to Marketing Success
The ongoing growth and innovation of digital platforms have significantly increased players' gaming options, while simultaneously intensifying the challenge for brands to differentiate themselves...
Vinicius Junior named Gatorade ambassador ahead of Champions League final
Real Madrid and Brazil star Vinicius Junior will become the latest ambassador for sports hydration brand Gatorade ahead of this week’s UEFA Champions League...
Hisense gains commercial rights as VAR screen solutions provider for EURO...
With kick-off about to commence for this summer’s EURO 2024, UEFA has announced Hisense as the official screen provider for VAR during the tournament. Hisense...