UEFA marks new era of European football with Mastercard deal
UEFA has announced that Mastercard has extended its sponsorship of the UEFA Champions League and signed a deal for the UEFA Super Cup.The extension...
Scottish football names major bookmaker multi-league sponsor
William Hill has been confirmed as the official betting partner of the Scottish Professional Football League (SPFL) in a deal covering all four divisions.The...
French authorities on the lookout for problem gambling during Euro 2024
As betting companies gear up their marketing campaigns for the upcoming UEFA Euro 2024, the French betting regulator has initiated a campaign to address...
NHL signs Intuit Quickbooks in Canada-facing partnership
The NHL has signed a deal with Intuit Quickbooks towards the close of a widely-viewed and commercially successful season in 2023/24.Intuit Quickbooks has been...
BWF World Tour final nets BK8 as sponsor
The Badminton World Federation (BWF) has revealed that online gambling company BK8 has become the official sponsor for the final of the HSBC BWF...
Man City seeks to change Premier League APT rules with legal...
Manchester City has taken legal action against the Premier League in a bid to shut down some of the top-flight’s financial rules, according to...
Dortmund’s arms manufacturer partnership sparks debate
Borussia Dortmund (BVB) announced a new partner prior to its UEFA Champions League final appearance last week, but the move was somewhat controversial.The Bundesliga...
Declan Rice leads Panini’s official EURO 2024 sticker collection campaign
Arsenal’s Declan Rice is the face of Panini’s official England sticker collection campaign ahead of EURO 2024. With the international tournament set to kick off...
Flutter partners with women’s netball team in latest Leeds move
Flutter Entertainment’s Sky Bet has partnered with Leeds Rhinos Women’s Netball in an expansion of its engagement with women’s sport.Announcing the partnership on LinkedIn,...
Chelsea Women welcomes further investment after restructure
Chelsea Women has unveiled a long-term strategic plan to accelerate growth, following the appointment of Sonia Bompastor as its Head Coach.At the heart of...