AXA joins Women’s Euro 2025 global partner roster
Insurance company AXA has stepped up its marketing efforts in football through an agreement with the UEFA Women’s Euro 2025.The firm has become the...
Report: Chelsea to commit with Infinite Athlete as shirt sponsor
After its initial first-year partnership, Infinite Athlete is reportedly set to continue as the primary sponsor of Chelsea FC for the 2024/25 season. The Premier...
Girona announces Etihad Airways as main sponsor next season
Etihad Airways will become the official main sponsor of La Liga club Girona FC in a newly agreed deal that will span across the...
Rugby Australia shows commitment to fans with Fanatics deal
Rugby Australia has announced an exclusive partnership with global digital sports platform Fanatics, with the latter set to run the official Rugby Australia online...
João Pedro Dobes: Vasco da Gama as innovative now as in...
Vasco da Gama is a football club which has been at the forefront of Brazilian sports since its foundation 130 years ago. João Pedro...
SL Benfica latest sports team to ink partnership with PRIME
Logan Paul and KSI’s PRIME drink beverage continues its marketing escapade across the sports industry by announcing SL Benfica as its latest partner. PRIME will...
Serie A adds Allied Sports to accelerating US growth plans
Lega Serie A USA has partnered with Allied Sports to support the Italian top-flight’s commercial expansion plans in the US market.Allied Sports will lead...
EA combines with UNICEF to ‘build better futures’ in Namibia
In collaboration with UNICEF, Electronic Arts Inc. has unveiled a new programme, Namibia Futures, as part of its EA Sports FC Futures initiative.As part...
George Harborne: Football clubs’ partners only carry value if seen
In football, club partnerships with gambling operators have been vital for financial support and brand exposure. BetMGM's new deal with Premier League's Tottenham Hotspur...
United Airlines celebrates Wrexham AFC’s League One promotion
Wrexham AFC’s promotion to the third tier of the English football system has been celebrated by one of its main partners, United Airlines, in...