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Sponsorship
BREAKING
MLB
Time to read: 2 min
Padres picks Motorola in ‘first of its kind’ jersey patch partnership
April 20, 2022
BREAKING
NHL
Time to read: 2 min
Penguins partner Highmark under new jersey advertising programme
April 20, 2022
BREAKING
Europe
Time to read: 2 min
Cazoo strikes further links in football with LOSC partnership
April 14, 2022
BREAKING
Fan Engagement
Time to read: 2 min
PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship
April 14, 2022
BREAKING
Partners
Time to read: 2 min
CD Malacateco becomes latest football club in Betcris sponsor portfolio
April 11, 2022
BREAKING
Sponsorship
Time to read: 2 min
AC Milan unveils Konami as first official training wear partner
April 7, 2022
BREAKING
Sponsorship
Time to read: 1 min
Caesars Sportsbook adds New York Mets to sponsorship portfolio
April 7, 2022
BREAKING
Europe
Time to read: 2 min
Topps partners UEFA and Mourinho for EURO 2024 collectibles
April 7, 2022
BREAKING
North America
Time to read: 2 min
Clutch gains ‘camera visible’ branding spots throughout the NHL
April 6, 2022
BREAKING
Features & Analysis
Time to read: 4 min
Bernardo Pontes: When it comes to sponsorship ‘the game has not yet started in Brazil'
April 6, 2022
BREAKING
Sponsorship
Time to read: 2 min
Al Sadd SC becomes New Balance’s first Middle East sponsorship
April 6, 2022
BREAKING
Oceania
Time to read: 2 min
Nissan continues Netball Australia commitment in triple partnership extension
April 4, 2022
BREAKING
MLB
Time to read: 2 min
Miami Marlins ‘exceeds expectations’ in PNC Bank sponsorship renewal
March 31, 2022
BREAKING
Sponsorship
Time to read: 2 min
Cazoo strengthens commitment to snooker in first British Open sponsorship
March 31, 2022
BREAKING
Features
Time to read: 4 min
8XBet and Teddy Sheringham: Working with the best in sports sponsorships
March 30, 2022
BREAKING
Boxing
Time to read: 2 min
‘Highly anticipated’ Golovkin vs Murata fight sponsored by Stake.com
March 29, 2022
BREAKING
MLB
Time to read: 3 min
MLB brings Capital One cardholders ‘exclusive tickets and experiences'
March 29, 2022
BREAKING
South America
Time to read: 2 min
Atlético Mineiro extends Betano front-of-shirt sponsorship
March 28, 2022
BREAKING
Partners
Time to read: 2 min
FIFA fills final partner position for World Cup with QatarEnergy
March 28, 2022
BREAKING
Sponsorship
Time to read: 2 min
MediaWorks ‘elevates the profile’ of women’s rugby in World Cup sponsorship
March 28, 2022
BREAKING
Regions
Time to read: 3 min
Capgemini strengthens women's rugby commitment in extended deal
March 23, 2022
BREAKING
Sponsorship
Time to read: 2 min
FIFA World Cup 2022 names Crypto.com as an official sponsor
March 23, 2022
BREAKING
Sponsorship
Time to read: 3 min
Blue Jackets announce ‘historic’ home, road and third kit sponsorship
March 22, 2022
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Features
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Features
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
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