Research finds consumer disconnect for Euro 2024 sponsors
A study by retail sales consultancy Sellex has found that there is only a minimal difference in consumer recognition between official Euro 2024 sponsors...
Lacoste & FFT agree extension of “historic” partnership for Roland-Garros
Off the heels of another French Open tournament, the French Tennis Federation (FFT) has announced an extension of its long-running partnership with Lacoste. The extension...
Dabble redesigns Matt Stone Racing’s #4 Camaro
Matt Stone Racing has partnered with Dabble ahead of the Indigenous round, which comes with the reveal of Cameron Hill’s special Darwin livery.The deal...
EPIC Global Solutions’ problem gambling awareness at heart of SPFL William...
Last Friday, the Scottish Professional Football League (SPFL) announced a record-breaking title sponsorship deal with William Hill. As part of the five-year agreement, problem gambling...
Wolves names JD official sleeve sponsor in multi-year deal
Wolverhampton Wanderers has named JD as its shirt sleeve sponsor for next season as part of a new multi-year deal. The deal will see the...
UEFA marks new era of European football with Mastercard deal
UEFA has announced that Mastercard has extended its sponsorship of the UEFA Champions League and signed a deal for the UEFA Super Cup.The extension...
Scottish football names major bookmaker multi-league sponsor
William Hill has been confirmed as the official betting partner of the Scottish Professional Football League (SPFL) in a deal covering all four divisions.The...
French authorities on the lookout for problem gambling during Euro 2024
As betting companies gear up their marketing campaigns for the upcoming UEFA Euro 2024, the French betting regulator has initiated a campaign to address...
NHL signs Intuit Quickbooks in Canada-facing partnership
The NHL has signed a deal with Intuit Quickbooks towards the close of a widely-viewed and commercially successful season in 2023/24.Intuit Quickbooks has been...
BWF World Tour final nets BK8 as sponsor
The Badminton World Federation (BWF) has revealed that online gambling company BK8 has become the official sponsor for the final of the HSBC BWF...