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Sponsorship
BREAKING
South America
Time to read: 3 min
UFC finds first betting partner in Brazil with Stake.com
February 10, 2022
BREAKING
UK
Time to read: 3 min
Red Bull Racing reveals new F1 title sponsor as Oracle
February 10, 2022
BREAKING
North America
Time to read: 2 min
Panther City Lacrosse Club forms ‘historic’ PlayUp partnership
February 9, 2022
BREAKING
South America
Time to read: 2 min
Five Chilean Primera División clubs maximise Betway’s brand visibility
February 8, 2022
BREAKING
Partners
Time to read: 2 min
Growth of Ghana Women’s Premier League underscored in Betway partnership
February 4, 2022
BREAKING
Partners
Time to read: 2 min
HelloFresh delivers to new audiences in treble NHL partnerships
February 4, 2022
BREAKING
UK
Time to read: 3 min
Arnold Clark Cup scores media partnership with Goal
February 3, 2022
BREAKING
South America
Time to read: 2 min
Campeonato Gauchão collaboration expands Betsson’s brand awareness in Brazil
February 1, 2022
BREAKING
Time to read: 3 min
PDC to be played with Winmau boards only in ‘biggest deal of its kind’
January 31, 2022
BREAKING
Sponsorship
Time to read: 3 min
Hancock Prospecting sponsors Australian Olympic Team in ‘change-making’ deal
January 31, 2022
BREAKING
Sponsorship
Time to read: 2 min
SailGP signs Mubadala as Grand Final title sponsor
January 28, 2022
BREAKING
Europe
Time to read: 2 min
Ski Classics ends Visma seven-year title partnership
January 28, 2022
BREAKING
Sponsorship
Time to read: 3 min
Manchester City signs sponsorship with second Mubadala-backed firm
January 27, 2022
BREAKING
Fan Engagement
Time to read: 3 min
TikTok named as debut title partner for Women's Six Nations
January 27, 2022
BREAKING
NFL
Time to read: 3 min
Betting firms drive record sponsorship revenue for NFL in 2021 season
January 27, 2022
BREAKING
Partners
Time to read: 2 min
Ironman heightens performance and recovery with Hyperice
January 26, 2022
00:21
BREAKING
Partners
Time to read: 2 min
PMU names Antoine Griezmann as latest brand ambassador
January 25, 2022
BREAKING
Time to read: 2 min
Svensk Fotboll serves Svenska Spel sponsorship extension
January 25, 2022
BREAKING
Partners
Time to read: 3 min
Argentine FA links with Binance as crypto engagement deepens
January 25, 2022
BREAKING
UK
Time to read: 3 min
The Skinny Food Co establishes trio of Championship team sponsorships
January 25, 2022
BREAKING
Sponsorship
Time to read: 2 min
Boodles as newest Cheltenham Gold Cup sponsor
January 25, 2022
BREAKING
Horse Racing
Time to read: 2 min
PokerStars accelerates motorsports presence with Red Bull Racing
January 24, 2022
BREAKING
North America
Time to read: 2 min
Houston Dynamo finds first sports betting partnership in Fubo Gaming
January 21, 2022
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Sideline Moves: Arsenal layoffs
BREAKING
Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026