Worcestershire Cricket Club and Dafabet forge streaming deal
Worcestershire County Cricket Club (WCCC) has entered into a partnership with Dafabet to gain a “boost” from the latter’s streaming platform.As part of the...
Everton gives Castore enhanced rights as inaugural stadium sponsor
Everton FC has agreed a club-record technical partnership with Castore that will see the sportswear brand become the first founding partner of the club’s...
Harry Kane hopes to ‘inspire’ as Allianz global ambassador
Ahead of England’s Euros campaign, England captain Harry Kane has joined German finance company Allianz as its global brand ambassador.Under the multi-year agreement, Kane...
West Brom names Macron as the club’s official kit supplier
West Bromwich Albion have named Italian sports brand Macron as the club’s official kit supplier in a new multi-year agreement. The deal will commence at...
Ladbrokes joins the Euro 2024 marketing wave with latest campaign
Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign.The Entain brand’s Euro campaign ‘Bring your...
FC Barcelona instals HPE cloud solutions to renovated Camp Nou
As part of current renovations to its Spotify Camp Nou stadium, FC Barcelona has partnered with Hewlett Packard Enterprises (HPE) to embed its cloud-based...
Guinness ‘bringing together beautiful game and beautiful pint’ with Premier League
Guinness is making its football debut in a major way by partnering with the English Premier League, the world’s most widely veiewed football league.The...
Premier League clubs cash in before gambling rules kick in
Crystal Palace FC has named Philippine-based online casino NET88 as the men’s official front-of-shirt sponsor for the 2024/25 season.The record deal sees NET88 named...
Wolves names DEBET as new shirt sponsor until gambling ban takes...
Wolverhampton Wanderers has agreed a two-year sponsorship deal with DEBET to become the Premier League’s new front-of-shirt sponsor. The new principle sponsorship deal will run...
Manchester City to promote sustainable energy with JinkoSolar partnership
Premier League champions Manchester City have partnered with JinkoSolar to become the club’s official solar energy partner. Through the partnership, JinkoSolar will connect and engage...