QPR to curate “unique content” with shirt sponsor CopyBet
Queens Park Rangers have confirmed CopyBet as the club’s official front-of-shirt sponsor for the next two seasons. The partnership with the betting operator will commence...
F1 Academy partners with American Express to ‘elevate’ women
F1 Academy has named American Express an official partner for the 2024 season, with a specific aim of backing women in the sport.Under the...
Manchester City launches second limited edition shirt with OKX
Manchester City and its official cryptocurrency partner OKX have collaborated once more on a special edition shirt. As part of the ‘Unseen City Shirts’ campaign,...
Jack Grealish ‘buzzing’ to be Pepsi’s latest football ambassador
Manchester City and England’s Jack Grealish has joined Pepsi’s extensive roster of football global ambassadors. Grealish will be unveiled as the beverage brand’s global ambassador...
Liverpool establishes South Korea connection with merchandise deal
Liverpool FC has taken another stride in its journey towards international expansion by securing its first retail partnership in South Korea with Over the...
FIFA signs long-term energy deal with Saudi oil group Aramco
Saudi Arabian state-owned oil and gas company Aramco has signed a four-year global partnership deal with FIFA. Aramco becomes FIFA’s first “major worldwide partner exclusive...
UK Lords: Gambling White Paper does not do enough on sports...
The UK’s Gambling White Paper was published a year ago tomorrow, but the debate on sports sponsorship and advertising remains as fierce as ever...
Manchester United focuses on memories for Cadbury anniversary
Manchester United has announced it will be celebrating Cadbury’s 200 year anniversary at its next Premier League match in collaboration with Alzheimer's Research UK.The...
William Hill adds Qipco Guineas Festival to racing roster
William Hill has inked its latest horse racing partnership in a continuation of a long-running marketing strategy, signing a deal with the Qipco Guineas...
Report: Tiger Woods to receive $100m loyalty reward from PGA Tour
According to The Telegraph, Tiger Woods has received an email informing him that he will receive up to $100m in equity for staying loyal...