NBA enlists KOHO Financial as presenting partner ahead of 2024 playoffs
The NBA has named fintech company KOHO Financial as its presenting partner for Canada ahead of the upcoming 2024 NBA playoffs. The collaboration between the...
Phoenix Mercury inks “revolutionary” partnership with Cleveland Avenue
The WNBA’s Phoenix Mercury has hailed its latest partnership with venture capital firm Cleveland Avenue as a “revolutionary” sponsorship deal for women’s basketball. The agreement...
Bank of Ireland renews provincial rugby team sponsorships
The Bank of Ireland’s long-running association with Irish rugby union will continue for another five years as the central bank renews its four partnerships.Connacht,...
Puma returns as Derby County’s kit manufacturer for next season
Derby County has dropped Umbro as its kit manufacturer in favour of Puma for next season. Puma will co-design Derby’s men’s and women’s first team...
The Lions Women’s Tour receives £3m Union grant boost
The British & Irish Lions Women’s Team founding partner, Royal London has announced a £3m ‘Levelling the Playing Field’ Pathways Funding grant.Royal London has...
Erling Haaland becomes investor of his favourite hair-tie company
Manchester City’s Erling Haaland is extending his business portfolio and his latest investment is one close to his heart. The striker has become an investor...
Wrexham partners with Gatorade in ‘first of its kind’ deal
Wrexham AFC has named energy drink brand Gatorade as its official sports drink partner for the men’s and women’s teams.Under the agreement, fans will...
Sir Chris Hoy calls on for Team GB support in new...
One of Great Britain’s most decorated athletes, Sir Chris Hoy, features in a new NatWest ad campaign calling on the country for its support...
Betsson partners with Tornio FC in latest Italy infotainment deal
The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...
‘If you can’t walk the walk, avoid talking the talk’ –...
UK sports marketing teams have been urged to ensure advertising around the upcoming UEFA Euro 2024 is restricted and adheres to industry codes of...