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Sponsorship
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Fan Engagement
Time to read: 2 min
Chelsea brings fans closer to the club with DreamSetGo
October 29, 2021
BREAKING
Features & Analysis
Time to read: 5 min
Matthew McEwan: DraftKings NHL deal indicative of ‘major sports marketing push’
October 29, 2021
BREAKING
UK
Time to read: 3 min
England Netball expands ‘game changing’ partnership with Vitality
October 28, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Entain creates ‘unique’ experiences and content for F1 fans
October 28, 2021
BREAKING
Football
Time to read: 2 min
Borussia Dortmund partners with Horizm to ‘power’ digital returns
October 27, 2021
BREAKING
Partners
Time to read: 2 min
Inter Milan renews Fratelli Beretta partnership until 2023
October 27, 2021
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Latest News
Time to read: 2 min
76ers enhances Betway’s visibility in multi-year partnership
October 26, 2021
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Sponsorship
Time to read: 2 min
Penguins strengthens Agway exposure in partnership extension
October 26, 2021
BREAKING
Italy
Time to read: 2 min
Santa Margherita strengthens collaboration with Italian champions
October 25, 2021
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Regions
Time to read: 2 min
Mengniu becomes FIFA World Cup Qatar 2022 official sponsor
October 25, 2021
BREAKING
Partners
Time to read: 2 min
Severstal forms fan engagement focused partnership with Fonbet
October 22, 2021
BREAKING
NHL
Time to read: 2 min
Predators announces sports betting partnership with Bally’s
October 22, 2021
BREAKING
Partners
Time to read: 3 min
ARC restructures All Weather Championship schedule and sponsors
October 19, 2021
BREAKING
Latest News
Time to read: 2 min
BWF extends HSBC partnership following COVID-19 effects
October 19, 2021
BREAKING
Features & Analysis
Time to read: 4 min
SBC Summit CIS: Betting sponsorships provide ‘big opportunity' for CIS sports
October 15, 2021
BREAKING
Partners
Time to read: 2 min
AS Monaco forges Russia-facing deal with Liga Stavok
October 14, 2021
BREAKING
Italy
Time to read: 2 min
S.S Lazio names Binance new shirt sponsor
October 14, 2021
BREAKING
NHL
Time to read: 2 min
DraftKings expands in NHL creating ‘exciting content’ for fans
October 14, 2021
BREAKING
Europe
Time to read: 2 min
Betano ups Portugal CSR duties as sponsor of the Sporting Foundation
October 12, 2021
BREAKING
Europe
Time to read: 2 min
Santini to provide jerseys to Tour De France
October 12, 2021
BREAKING
Tennis
Time to read: 2 min
Betway sponsors Stockholm Open acquiring ‘prominent branding’
October 8, 2021
BREAKING
Europe
Time to read: 2 min
Betfred secures longest title partnership in Super League history
October 8, 2021
BREAKING
Latest News
Time to read: 2 min
Chevron sponsors LGPA to ‘champion’ women in sports
October 7, 2021
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026