Betano continues LATAM expansion with AFA sponsorship
Betano has secured the title sponsorship of Argentina's Liga Profesional de Fútbol (LPF), which will now be renamed Torneo Betano.The agreement between the Argentine...
Betfair builds up Brazil profile with CR Vasco da Gama
CR Vasco da Gama has signed Betfair as its new front-of-shirt sponsor ahead of Brazil betting market launch later this year.The Campeonato Brasileiro Série...
PWHL ‘welcomes’ Scotiabank as first official banking partner
The Professional Women’s Hockey League (PWHL) has agreed a multi-year deal with Scotiabank ahead of the inaugural PWHL Playoffs.As part of the agreement, a...
Boxing fans raise questions over DAZN and WBC deal
DAZN has partnered with the sanctioning body World Boxing Council (WBC) to offer premium content, fights and events.As part of the multi-year deal, the...
Burnley FC inks new multi-year kit deal with Castore
Burnley FC has committed to a new multi-year kit deal with Castore commencing ahead of the start of the 2024/25 season. Castore will become the...
SPFL reportedly filling sponsor gap with William Hill
William Hill is reportedly on the brink of finalising a new title sponsorship deal with the Scottish Professional Football League (SPFL).In replacing the online...
Tyson Fury gears up for the ‘biggest fight of his life’...
Reigning WBC and lineal heavyweight world champion Tyson Fury has renewed his partnership with WOW HYDRATE ahead of his highly-anticipated clash with Oleksandr Usyk. WOW...
Sponsors and media drive Q1 revenue for UFC and WWE parent...
UFC and WWE parent company TKO Group Holdings (TKO) has increased its revenue target for the end of 2024 in the face of a...
Matchroom and Pitch to work on media, sponsorship and events
Pitch International has invested in sports management and promotion business Matchroom Sport as part of a partnership.The international sports marketing agency will take a...
BLAST welcomes Revolut for esports debut ahead of Spring Final
BLAST has named the global financial technology company Revolut as the presenting partner for the BLAST Premier Spring Final.As part of the agreement, BLAST...