SPFL reportedly filling sponsor gap with William Hill
William Hill is reportedly on the brink of finalising a new title sponsorship deal with the Scottish Professional Football League (SPFL).In replacing the online...
Tyson Fury gears up for the ‘biggest fight of his life’...
Reigning WBC and lineal heavyweight world champion Tyson Fury has renewed his partnership with WOW HYDRATE ahead of his highly-anticipated clash with Oleksandr Usyk. WOW...
Sponsors and media drive Q1 revenue for UFC and WWE parent...
UFC and WWE parent company TKO Group Holdings (TKO) has increased its revenue target for the end of 2024 in the face of a...
Matchroom and Pitch to work on media, sponsorship and events
Pitch International has invested in sports management and promotion business Matchroom Sport as part of a partnership.The international sports marketing agency will take a...
BLAST welcomes Revolut for esports debut ahead of Spring Final
BLAST has named the global financial technology company Revolut as the presenting partner for the BLAST Premier Spring Final.As part of the agreement, BLAST...
Premier League inks deal with Fanatics for trading card exclusivity
The Premier League has named Fanatics Collectibles its exclusive provider of trading cards, trading card games and stickers from June 2025.Following the multi-year agreement,...
Gibraltar team born out of Sir Matt Busby legacy gains “game-changing”...
Manchester 62 FC, a football club founded by the approval of legendary Manchester United manager Sir Matt Busby, has received an angel investment of...
BOXXER partners with ‘truly global brand’ HELL Energy
BOXXER has expanded its product portfolio with the addition of HELL Energy, a Hungarian energy drink brand exported to over 60 markets.The UK-based international...
AC Milan steps into crypto gambling with TG.Casino
AC Milan has announced TG.Casino, a Telegram-based crypto casino, as the official regional igaming partner of the Rossoneri in Europe.As part of the agreement,...
Spurs’ Pedro Porro latest Under Armour signee
Tottenham Hotspur full-back Pedro Porro has become the latest football player to sign with Under Armour. Porro has already been seen playing in the Under...