‘This will protect the pyramid overall’ – Football Governance Bill passes...
The Football Governance Bill has progressed to the Committee Stage of the House of Commons after its second reading was approved by MPs on...
Juventus to significantly enhance commercial opportunities with Two Circles
Juventus have signed a five-year commercial partnership with sports marketing agency Two Circles to significantly ramp up commercial and sponsorship opportunities. The record-winning Serie A...
Michael Johnson’s track league partners with industry leaders
The fan-focused track league, spearheaded by four-time US Olympic Champion Michael Johnson, has partnered with Doubleday & Cartwright (D&C), Two Circles and SRK Strategies...
MLB takes sustainability to ‘new heights’ with WM partnership
Major League Baseball (MLB) has partnered with WM, a leading environmental services provider, with the latter becoming the league’s official sustainability partner.The agreement marks...
Manchester City dives deeper into Web3 with Quidd partnership
Manchester City has signed a multi-year partnership with digital collectible platform Quidd to produce digital cards for fans to be able to swap, collect...
Grigor Dimitrov to help Payhawk “elevate tech scene” as global ambassador
Grigor Dimitrov has become the global ambassador for fintech company Payhawk to help enhance the latter’s brand across the globe.The world number 10 player...
Rugby Australia partners with Cadbury to grow women’s Rugby
Rugby Australia has named Cadbury the principal partner of the Wallaroos for the next six years, including for Australia's home Rugby World Cup in...
Aston Villa confirms two-year Betano shirt sponsorship
Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media.The betting operator, owned...
FIBA 3×3 embraces ‘cultural influences’ in Karl Lagerfeld deal
The International Basketball Federation’s 3x3 league (FIBA 3x3) has partnered with Karl Lagerfeld for the FIBA 3x3 2024 season to celebrate the urban culture...
Forbes names UFC as most valuable combat sports company at $11.3bn
The Ultimate Fighting Championship (UFC) is the most valuable combat sports promotion in the world according to Forbes.The mixed martial arts company was valued...