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Sponsorship
BREAKING
Partners
Time to read: 2 min
European Tour becomes latest tennis tournament to link with Betway
September 16, 2021
BREAKING
Partners
Time to read: 2 min
Juventus and Parimatch reiterate partnership commitment
September 16, 2021
NBA forms new entity to oversee African growth
BREAKING
Partners
Time to read: 2 min
Balkan League extends Delasport partnership
September 15, 2021
BREAKING
Partners
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FC Porto links with Betano as firm secures sixth Portuguese partner
September 15, 2021
BREAKING
North America
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New York Jets add to sports betting partner portfolio
September 15, 2021
BREAKING
Partners
Time to read: 2 min
Premier Sports secures sponsorship and media deal with UK top-flight ice hockey
September 15, 2021
BREAKING
Partners
Time to read: 3 min
Three Premier League teams ink deals with Parimatch
September 13, 2021
BREAKING
Partners
Time to read: 2 min
Lexus secures partnership with 2021 Davis Cup
September 10, 2021
BREAKING
Partners
Time to read: 2 min
Caesars land sports betting partnership with Baltimore Ravens
September 9, 2021
BREAKING
Partners
Time to read: 3 min
Former Lioness Kelly Smith becomes debut BK8 female ambassador
September 9, 2021
BREAKING
North America
Time to read: 2 min
New York Jets become first professional sports sponsee of Fubo Sportsbook
September 9, 2021
BREAKING
UK
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Gunners gain new partnership with money transfer fintech
September 8, 2021
BREAKING
Sponsorship
Time to read: 3 min
QPR sponsor: Championship deals ‘perfect’ for medium-sized businesses
September 8, 2021
BREAKING
Fan Engagement
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Facebook set as social media supplier of Rugby World Cup
September 8, 2021
BREAKING
Spain
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Betway nets exposure through Atlético de Madrid partnership
September 7, 2021
BREAKING
Partners
Time to read: 3 min
UEFA signs double tournament sponsorship deal with bwin
September 7, 2021
BREAKING
Partners
Time to read: 2 min
Genius Sports to supply Caesars with NFL content
September 7, 2021
BREAKING
Latest News
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Leeds United nets eToro partnership
September 7, 2021
BREAKING
Europe
Time to read: 2 min
Betting.bet nets Dundee Stars sponsorship
September 6, 2021
BREAKING
Partners
Time to read: 2 min
Getir announced as Spurs’ official training wear partner
September 6, 2021
SBK partners with Nicola Currie and Sean Levey in brand ambassador deal
BREAKING
Sponsorship
Time to read: 2 min
SBK partners with Nicola Currie and Sean Levey in brand ambassador deal
September 2, 2021
BREAKING
Partners
Time to read: 2 min
French Football Federation strikes deal with Betclic
August 31, 2021
BREAKING
Partners
Time to read: 2 min
West Brom offers LV BET ‘unique opportunity’ with new partnership
August 31, 2021
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
BREAKING
Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
BREAKING
Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026