Erling Haaland becomes investor of his favourite hair-tie company
Manchester City’s Erling Haaland is extending his business portfolio and his latest investment is one close to his heart. The striker has become an investor...
Wrexham partners with Gatorade in ‘first of its kind’ deal
Wrexham AFC has named energy drink brand Gatorade as its official sports drink partner for the men’s and women’s teams.Under the agreement, fans will...
Sir Chris Hoy calls on for Team GB support in new...
One of Great Britain’s most decorated athletes, Sir Chris Hoy, features in a new NatWest ad campaign calling on the country for its support...
Betsson partners with Tornio FC in latest Italy infotainment deal
The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...
‘If you can’t walk the walk, avoid talking the talk’ –...
UK sports marketing teams have been urged to ensure advertising around the upcoming UEFA Euro 2024 is restricted and adheres to industry codes of...
EBC becomes FC Barcelona’s official FX partner to extend reach across...
FC Barcelona and EBC Financial Group (ECB) have struck a three-and-a-half year agreement for the latter to become the Spanish football club’s official foreign...
Sunderland announces Hummel as new kit partner for next season
Sunderland AFC kits will be manufactured by Danish sportswear brand Hummel from next season onwards in a new multi-year partnership. Hummel will become the EFL...
BOXXER appoints communication veteran to accelerate growth
BOXXER has appointed the former WWE and Formula E global communications leader, Dan Humphreys, to the newly-created role of Chief Communications Officer.In his new...
William Hill ‘gears up’ for Grand National with iconic 3D projection
William Hill, the official betting partner of the Grand National Festival, has lit up Liverpool’s city centre with a 3D projection ahead of one...
The esports report – EFL inks deal with EA SPORTS FC...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...