NBA to speak with streaming platforms after ESPN & TNT exclusive...
The NBA’s exclusive broadcast rights window with Disney and Warner Bros Discovery has officially closed, meaning that the league is now free to speak...
Calvin Samut, Socios: “Storytelling is among the most powerful marketing tactics”
Three of the biggest tournaments in the sports scene are coming up this summer. These present some big marketing opportunities, but brands need to...
FA Cup changes spark fury throughout the football pyramid
The FA Cup holds a prestigious legacy, originating in the 1871/72 season, marking it as one of football's oldest competitions. Over time it has...
Forbes names UFC as most valuable combat sports company at $11.3bn
The Ultimate Fighting Championship (UFC) is the most valuable combat sports promotion in the world according to Forbes.
The mixed martial arts company was valued...
‘The sport of the internet’ – Rivalry’s Britt Doll on Canada’s...
Video games is a multi-billion dollar industry and the scenes surrounding it exert a huge influence on popular culture at large. This influence extends...
ZoneIn: From bridging gaps to partnering with champions
On the surface, success in sports comes from hard work, talent, dedication and consistent practice. However, as the industry continues to grow and more...
New Premier League transfer cap agreed by clubs under PSR changes
A player transfer percentage cap has been agreed upon by Premier League clubs as part of new changes to Profit & Sustainability Rules (PSR).
The...
NCAA Managing Director to Address Prop Betting Talks on Safe Bet...
Mark Hicks, Managing Director of the National Collegiate Athletic Association (NCAA) is scheduled to appear on Martin Lycka’s ‘Safe Bet Show’, during the upcoming...
AFA: Why the 2022 World Cup was an on and off-pitch...
On 18 December, 2022, Argentina conquered the footballing world for a third time, ending a 36-year wait to call themselves World Cup winners once...
Premier League has to prove its virtues to avoid government regulation
Premier League CEO Richard Masters has warned against the potential introduction of banking industry-style regulations to the governance of UK football.
Masters made these remarks...