Nick Bentley, Stats Perform: A data deep dive into the Women’s...
The professionalism and viewership of women’s sports are increasing in tandem, and according to Stats Perform this is perfectly exemplified in the latest Women’s...
David Tinnion, London Youth Rowing: The benefits of CSR partnerships in...
The involvement of private firms in grassroots sports initiatives is nothing new, with popular fields such as football and rugby no stranger to this,...
SBC Leaders latest issue goes live with new dedicated Canada section
The latest issue of SBC Leaders Magazine, number 20, is published this week with a brand new addition to the editorial format. A key...
Matt Furniss, Stats Perform: Taking FA Cup data ‘with a pinch...
The FA Cup represents a significant challenge for clubs of all sizes, but for data providers operating behind the scenes a different set of...
Dan Sormaz, Sorare: Meeting sports fans’ demand for deeper digital experiences
Blockchain technology has come storming into the sporting world in recent years, particularly NFTs, with multiple leagues and teams striking partnerships in this emerging...
Chad Yeomans, Betway: More high profile women’s boxing bouts needed to...
With a number of high profile fights taking place in recent years, and with Katie Taylor set to take on Amanda Serrano this weekend,...
Chris Turner, SWA: Using real-time data to ‘understand the demands’ of...
The use of real time data in the sports industry presents opportunities to build upon knowledge and value as well as providing teams with...
Bernardo Pontes: When it comes to sponsorship ‘the game has not...
With 95% of Brazil’s Série A clubs currently sponsored by betting companies, the league carries a huge following and is building on opportunities for...
8XBet and Teddy Sheringham: Working with the best in sports sponsorships
Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...
Four bidders progress as Chelsea FC takeover saga continues
A shortlist to takeover Chelsea FC has been announced as four bidders look to buy the club following Roman Abramovich’s sanction by the UK...