Dean Akinjobi, Football Media: Brand loyalty as the key to long...
As the 2022/23 WSL season gets underway, commercial interest in women’s football is at an all time high following a hugely successful UEFA Women’s...
Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football...
Southampton FC’s new kit for the 2022/23 season has seen the Premier League side tap into the blockchain and web3.0 space as it continues...
Sam Patterson, Footy.com: Women’s football ‘no longer has to prove itself’...
In line with England’s historic win of the Women’s EURO 2022 last month, price comparison website, Footy.com, released statistics which display a huge surge...
EngageRM: Learning from new markets to break down US sports barriers
Targeting expansion in the US, and in particular in the NBA, Australia-based sports technology provider EngageRM recently signed a partnership with the Milwaukee Bucks.
To...
Michele Ciccarese, Serie A: The Italian top-flight’s role in digital evolution
The involvement of sports organisations in the Web2 to Web3 journey is becoming stronger week-by-week, as teams, leagues and associations look to take advantage...
Stats Perform: Helping sports content creators to ‘up their game’ with...
Changing consumer demands have placed a heavier burden on sports stakeholders to engage fans with a data-driven strategy - something Stats Perform aims to...
Richard Felton-Thomas, AiScout: Capturing data early will ‘reshape’ player recruitment
In today’s world of football business, scouts, coaches and administrators have a range of technological tools at their disposal - but leveraging data is...
Jens Melvang, Stats Perform: The future of data insights for coaches,...
In the multi-dynamic environment of sports business, with stakeholders from a wide range of areas, data has become one of the most important assets...
Tim Mangnall, Capital Block: The ‘tarnished’ relationship between sport and NFTs
Over the past few years, NFTs have flourished in the sports space, making the headlines as clubs took advantage of what was being described...
A blockchain boundary: YellowHeart CEO on evolving an ‘archaic’ ticketing system
This year’s UEFA Champions League final hit headlines for all the wrong reasons, with many Liverpool FC fans arriving at the Stade de France...