Ivan Beslic, Sofascore: satisfying fans’ hunger for insights and stats

It is no longer enough for sports fans to simply be informed of the results of a match, Sofascore’s Ivan Beslic, asserts, offering his...

Shay Given between the sticks as CopyBet brand ambassador

Former Newcastle United and Manchester City goalkeeper Shay Given has been announced as CopyBet’s first ever brand ambassador.  The Republic of Ireland international, who is...

Arsenal and Emirates strike long term partnership extension 

Ahead of the new season and the upcoming Emirates Cup final, Arsenal has announced an extension of its long term partnership with Emirates.  The collaboration...

DAZN Chief eyes Premier League streaming model similar to NFL offering

As the Premier League draws closer to renegotiating its broadcast deal, with its current deal ending in the 2024-25 season, DAZN Chief Financial Officer...

Toffees net new sleeve sponsorship 

Everton Football Club has signed a shirt sleeve partnership agreement with community-driven online streaming platform, KICK. Founded in October 2022, KICK is aiming to evolve...

Spreadex becomes Blackburn Rovers UK betting partner

Blackburn Rovers has announced a three-year partnership with Spreadex, which sees the brand become the club’s UK Betting Partner for the 2023-24 season. As part...

Manchester United deepens partnership with adidas 

As the Premier League season edges closer, adidas and Manchester United have announced the extension of their collaboration.  It continues a deal that commenced at...

Serie A halts domestic broadcast deal as valuations fall short

Serie A is expected to pause negotiations for its next domestic broadcast rights deal as it continues to seek a valuation of €1bn per...

10bet continues to boost South African sponsorship presence

10bet and South African side, the Lamontville Golden Arrows have confirmed a new sponsorship agreement which covers both the club’s main and reserve teams over the next...

Liverpool extends Kodansha deal to ‘Inspire Impossible Stories’

Liverpool FC and Japanese publisher Kodansha have announced the renewal of a long-term partnership which will see both parties work in tandem on creating...