SBC Leaders: New frontiers, the metaverse and the growing influence of...
The sports betting industry has been changed significantly by the growing influence of the online product, according to Betsson AB CEO Pontus Lindwall in...
European Tour embraces new technologies in Five9 deal
The European Tour has announced that Five9, a cloud contact centre solutions provider, has become the event’s official customer contact centre software partner.
The multi-year...
Puma provides F1 Team Orlen with kit for ‘highest level’ performance
Alfa Romeo F1 Team Orlen has chosen Puma as its new official race gear supplier, which will provide the ‘full range’ of items worn...
Paris FC signs ‘ambitious’ VBET partnership
Paris FC has announced a partnership with Armenia-based online sportsbook, VBET, for the end of the 2021-2022 and the 2022-2023 seasons.
The French club is...
SBK boosts Gold Trophy prize money in three Doncaster sponsorships
Three races at Doncaster today are being sponsored by SBK including the inaugural SBK Gold Trophy 90 minutes before the Cheltenham Gold Cup.
The sportsbook...
Real Madrid, PSG and AC Milan suspend deals with Russia-based Fonbet
Real Madrid has suspended its partnership with Russian betting firm Fonbet with immediate effect, in showing retaliation for the country’s invasion of Ukraine.
The La...
Premiership Rugby tries ‘insightful’ smart ball in Sportable partnership
Premiership Rugby has partnered with Sportable to trial the use of the new Smart Ball to generate high-speed data in a bid to drive...
McLaren Racing improves on-track performance with Google
McLaren Racing has formed a multi-year partnership with Google, as the latter becomes an official partner of the McLaren Formula One Team and the...
Sky Sports provides over 150 Rugby fixtures a year in Sanzaar...
Sanzaar, the body which oversees the Super Rugby and The Rugby Championship competitions, has partnered with Sky Sports which will broadcast a ‘wealth’ of...
CAS refuses Russia’s request to stay in UEFA competitions
The Court of Arbitration For Sport (CAS) has denied the Football Union of Russia’s request for the country’s teams and clubs to stay in...