West Ham United’s new hydration partnership includes a new Vice President

West Ham United women’s team has announced WOW HYDRATE as its official sports hydration partner, in a deal which will also see an addition...

BoyleSports agrees new partnership showing ‘absolute commitment to Irish Racing’

BoyleSports has announced a new partnership with Horse Racing Ireland Racecourses (HRI) renewing its sponsorship for the Irish Grand National.  Ireland's largest independent bookmaker and...

“You have to be earning” – how to make your business...

Whether it is to acquire or be acquired, companies ranging from start-ups to well established businesses will understand the importance of the term acquisition...

Monster Energy renews multi-year partnership with NSE

National Student Esports (NSE) has announced the renewal of a multi-year partnership with Monster Energy.  The partnership that started in 2019, makes Monster Energy the...

British & Irish Lions announce major expansion for women’s rugby

The British & Irish Lions rugby union touring team has announced the addition of a women’s side for the first time in its 136-year...

From the San Siro, to the Burj Khalifa – How AC...

There aren’t many football clubs across Europe steeped in history and tradition more than AC Milan. Whether that be for its iconic home of...

OLBG unveiled as new partner of Newbury Racecourse Owners’ Club

The Owners’ Club at Newbury Racecourse has been renamed ‘The OLBG Owners’ Club’ following a new partnership signed with the sports betting community site. OLBG...

Georgia first stop as SMH Sports takes La Gazzetta to Eurasia

SMH Sports, the flagship brand of sports media and management company SMH Global, has become the exclusive licensee of La Gazzetta dello Sport in...

Sweden strengthens sports safeguarding with IBIA MoU

The International Betting Integrity Association (IBIA) has signed its latest partnership with a betting regulator, linking with Spelinspektionen, the Swedish Gambling Inspectorate (SGA). The duo...

DFL begins tender process for Bundesliga broadcast rights

With the Bundesliga’s current domestic broadcasting rights deal set to expire at the end of the 2024-25 season, the Deutsche Fußball Liga (DFL) has...