Chelsea announces BingX sleeve sponsorship deal
Cryptocurrency exchange company, BingX has agreed a kit sponsorship deal with Chelsea for the remainder of the 2023/24 Premier League season.
At the beginning of...
Paddy Power’s Big 180 campaign hits £914k after most-watched final
Paddy Power hit a solid 180 from a marketing and social responsibility standpoint over the festive season via its highly-publicised sponsorship of the World...
BetMGM unveiled as the new title sponsor for Premier League Darts
Premier League Darts has announced BetMGM UK as the title sponsor for the sport’s biggest roadshow.
After the PDC World Darts Championship concluded with Luke...
Nye Expekt: Navigating the tricky path of sports sponsorship regulation
Sponsorship is one of the most common marketing methods for betting operators to raise awareness of their brand and products, and can be very...
Content is King? Distribution is the real royal – LiveScore Group’s...
Increasing interconnectedness between betting and sports media, two already heavily-linked industries, has been a major talking point. No company has been at the forefront...
Insider Insights 2023: Sports’ striving to engage the masses
Insider Sport had the privilege of speaking with a huge range of sports business stakeholders and leaders this year, covering basketball to MMA from ...
Alex Frost: Finding racing’s North Star as UK Tote Group CEO
As a sport and industry that are inextricably linked, horseracing and betting both have a huge range of interest groups and stakeholders. And few...
Insider Insights 2023: Tech and CSR defining trends in sports business
The curtain is beginning to close on what has been not just another active year of sports on the field but also behind the...
DAZN gets UK&I boost by launching app on Sky platform
DAZN has secured a major extension of its reach in the UK and Ireland via a partnership with Sky which will incorporate its app...
Argentine football betting engagement continues with VBET deal
The Argentine Football Association (AFA) has signed a regional partnership with betting operator VBET, focusing on Europe.
A three-year arrangement, the partnership will encompass marketing...