How TV deals are hampering heavyweight boxing’s resurgence
Money makes the world go round, or so they say. Yet, in the case of modern boxing, it’s more like a spanner in the...
England’s Lionesses score new partnership with Budweiser
England’s Lionesses have raised a toast to pale lager producer Budweiser, after it has signed a deal to become the official beer of the...
Gatorade lands Manchester City Women’s team deal
Gatorade has strengthened its partnership with Manchester City FC, becoming the Official Sports Nutrition Partner of the women’s team.
As part of the partnership, the women’s...
Spurs’ new home to be named The Nike Stadium
With a capacity of 62,062, Tottenham Hotspur’s new stadium, on the site of the old White Hart Lane, will be known as The Nike...
Sharing the wealth – Eredivisie shows the way forward
Sharing the wealth - a common enough phrase but a rarely practised way of living. You certainly wouldn’t expect to hear of it in...
AC Milan legend Franco Baresi to open Betting on Football 2019
Legendary AC Milan and Italy central defender Franco Baresi has been confirmed as the star name to open this month’s Betting on Football conference.
It is fitting that the...
Sportego: Utilising data to maximise a football club’s engagement
As clubs seek to elevate engagement and improve the matchday experience for fans, the importance of utilising data becomes increasingly important.
Following a new...
Andrii Suslenko, Parimatch: Why the UFC and McGregor makes for a...
At the end of last year, online betting operator Parimatch landed a key partnership with the Ultimate Fighting Championships (UFC), after becoming the “Official...
Doncaster Rovers deepens fan engagement with Sportego
Doncaster Rovers are seeking to enhance fan engagement, partnering with data-driven sports analytics agency, Sportego.
The partnership will help the club deepen its relationship with their...
England Rugby hopes to feel the knock-on effect of Optimum Nutrition...
England Rugby has penned a new four year partnership with Optimum Nutrition, which will see them become the rugby team’s official performance nutrition and...