LaLiga shares content with ‘the new generation of fans’ via OneFootball
LaLiga has secured a partnership with OneFootball as the league launches its official profile on the platform.
The deal sees the Spanish top-division aim to...
DAZN to show KSI fights in ‘crossover promotion’ with Misfits Boxing
DAZN and Misfits Boxing have revealed a deal for the MF & DAZN: X Series, which will see KSI fight exclusively on the channel...
Sports governance ‘high on the agenda’ with Damian Green as DCMS...
Damian Green is to serve as Chair of the DCMS Committee to oversee the department's work on current inquiries.
Announced by the UK government this...
BHA reduces number of times a whip can be used in...
Several adjustments have been introduced by the British Horseracing Authority (BHA) in regards to the use of the whip in the sport.
The regulation which...
Harry Kane promotes mental wellbeing with AIA Group
Harry Kane has become an ambassador for AIA Group, building on the group’s 10-year association with the footballer through its partnership with Tottenham Hotspur.
The...
FC Barcelona engages with Chinese fans via Daka collectibles deal
FC Barcelona has signed a deal with Daka, as the trading card company becomes the club’s partner for three seasons.
The deal, which sees the creation...
Lower league sides backed by Stake.com in FA Cup
Cardiff City, Gillingham and Sheffield Wednesday have each signed commercial deals with Stake.com in line with the current FA Cup.
Supporting the clubs against Premier...
Lille and SPORTFIVE deliver Aushopping V2 shirt sponsorship
LOSC Lille and SPORTFIVE have formed a new partnership with Aushopping V2.
The deal sees the shopping centre of the Lille metropolis become an official...
Castore to provide bespoke playing and training range to Surrey Cricket
Surrey Cricket has named Castore as the club’s official teamwear supplier, beginning with the 2023 season.
The partnership aims to offer fans a greater level...
Man City reaches Indian fanbase via communications deal with Jio
Manchester City has inked a new regional partnership with Jio Platforms as the digital services brand becomes the club’s official mobile communications network partner...