BHA: Staff safety paramount to racecourse return
As the UK government eases restrictions on leisure and hospitality venue restrictions as of 17 May and racetracks prepare to welcome staff back through...
Wolverhampton Wanderers nets ‘landmark’ technical partner in Castore tie-up
Wolverhampton Wanderers has netted ‘the largest technical partner sponsorship fee’ in the Premier League club’s history, unveiling UK sportswear brand Castore as its new...
Everton moves to maximise fan engagement with Piing link-up
Premier League football club Everton has boosted its fan engagement by linking up with crowd gaming developer Piing, as spectators begin to return to...
Chelsea on the move in Trivago tie-up
Premier League club Chelsea has designated global accommodation search platform and travel brand Trivago as the team’s new training wear partner.
The multi-year partnership, which...
Raheem Sterling lands New Balance endorsement deal
England international Raheem Sterling has inked a collaboration with American sports and footwear apparel brand New Balance.
The Manchester City star’s agreement came to an...
Atlético Mineiro taps StatsBomb for analytics offering
Clube Atlético Mineiro has struck a deal with UK-based football analytics specialists StatsBomb, to enhance the Brazilian team’s analytics department, led by Pedro Picchioni...
Wrexham secures FX docu-series on football ‘crash course’
Wrexham AFC owners Rob McElhenney and Ryan Reynolds have negotiated a deal with Disney-owned FX Entertainment for a two-season documentary series centred around the...
Eric Cantona becomes latest inductee into Premier League Hall of Fame
Former Manchester United forward Eric Cantona has been inducted into the official Premier League Hall of Fame, following in the footsteps of inaugural members...
Wilder ruling puts Fury v Joshua clash in jeopardy
An American legal ruling in favour of Deontay Wilder has cast doubt on the highly anticipated heavyweight clash between Tyson Fury and Anthony Joshua...
Preston North End concludes 32Red sponsorship agreement
Preston North End has ended its sponsorship agreement with Kindred Group betting brand 32Red, which will be replaced by ‘a local non-betting partner’ to...