WellChild and The Jockey Club sign Cheltenham sponsorship deal
The Jockey Club has formed an agreement with UK children’s charity WellChild, which has seen the organisation become the title sponsor of the Cheltenham...
RFU suspends relegation after passing ‘strong majority vote’ on proposal
The Rugby Football Union (RFU) council has opted to suspend relegation from the Premiership and second tier Championship this year after passing a ‘strong...
McLaren Racing inks multi-year deal with Cisco Webex
McLaren Racing has chosen Cisco Webex as the Official Collaboration Partner of its Formula One team.
The partnership, which begins this year, will see Cisco...
ECB enlists Cinch as new England cricket principal partner
The England and Wales Cricket Board (ECB) has named Cinch as its new principal partner, taking over the contract from Natwest.
The deal, which covers...
Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space
Manchester City is installing a ‘supersized LED’ digital display system at the Etihad Stadium which will become ‘the most commercially valuable’ pitchside media space...
Infront acquires minority stake in PSA commercial entity
Infront has been named as a strategic commercial partner to the Professional Squash Association (PSA) in a new multi-year deal.
The Wanda Sports Group-owned sports...
Cambridge United teams up with GamCare and YGAM for launch of...
The Cambridge United Community Trust (CUCT) has joined forces with responsible gambling charities GamCare and YGAM to launch its new initiative.
The EFL club’s community...
Bellator MMA to air live on BBC in landmark agreement
Bellator MMA has signed a landmark deal with the BBC to show all of the US-based promotion’s events live on the BBC iPlayer in...
MansionBet enters greyhound sponsorship with ARC deal
A new agreement signed between the Arena Racing Company (ARC) and MansionBet will see the online sportsbook become a leading sponsor of greyhound racing.
The...
ECB connects grassroots cricket communities through Microsoft partnership
The England and Wales Cricket Board (ECB) has formed a partnership with Microsoft to utilise the firm’s technology to drive innovation with the sport.
The...