PM likely to pledge support to gambling shirt sponsorship ban

Prime Minister Boris Johnson will likely support a ban on gambling industry shirt sponsorships across football, according to a report by The Daily Telegraph. Citing...

Matchroom brand launches new media arm venture

Matchroom has launched its own independent media production arm called Matchroom Media, which will become the home to production of live events, original documentaries...

The Premier League’s most obscure partnerships of 2020/21

From mattress manufacturers to pillow partners, the Premier League has it all this season. The 20 clubs across the top tier have certainly thought...

NFL’s 49ers acquires increased ownership stake in Leeds United

The San Francisco 49ers has increased its ownership stake in Premier League club Leeds United to 37%. Paraag Marathe, President of 49ers Enterprises, the investment...

National League North and South paused for a fortnight

The National League North and National League South have both been suspended for two weeks with immediate effect. The league’s board met on Friday to...

Manchester City and Alipay form fan engagement partnership

Premier League club Manchester City has signed an agreement with digital payment firm Alipay to launch a digital ecommerce and experiences portal for its...

ASA calls for final evidence on ‘loot box advertising’

The ‘consultation phase’ requiring evidence on ‘advertising of loot boxes and other in-game purchases’ will close on 28 January next week, the Advertising Standards...

St Helens RFC strengthens fan engagement with Iqoniq partnership

Rugby league club St Helens RFC has become the latest sports team to form a partnership with fan engagement platform Iqoniq.  Through the agreement, fans...

London Marathon organisers hopeful for race to go ahead

The organisers of the 2021 London Marathon are ‘optimistic’ that the race will be opened to runners of all abilities this year. Last year's edition...

Sports streaming key to Amazon’s subscriber success

Coverage of international rugby as well as highly popular Premier League fixtures have helped Amazon secure nearly half of the UK’s new streaming subscribers. As...