British Masters extends Betfred partnership
UK-based bookmaker Betfred has agreed a new extension with the British Masters, continuing its title sponsorship for a further two years.
The deal between the...
Luton Town secures long term partnership with Umbro
Following Luton Town’s miracle run to avoid relegation from the EFL Championship, the club has announced it has signed a long-term technical kit partnership...
EFL Clubs in danger according to DCMS Committee report
Digital, Culture, Media and Sport Committee chair, MP Julian Knight has warned that as many as 15 clubs could be in financial danger after...
Aberdeen makes £1m in wage cuts as COVID cost rises to...
Following on from the Prime Minister's announcement earlier this month that fans will only be let back into stadiums by October at the earliest,...
Leicester City reveals front-of-shirt Thailand partnership
Leicester City has announced a season-long partnership with the Tourism Authority of Thailand which will see its new ‘Thailand Smiles With You’ campaign featured...
Women’s British Open undergoes rebranding following AIG extension
The Women's British Open, one of the five major championships in women’s golf, has been rebranded as the AIG Women's Open due to its...
Team Ineos rebrands as Ineos Grenadiers ahead of Tour de...
Team Ineos has revealed that it is rebranding to Ineos Grenadiers ahead of the Tour de France.
The British professional cycling team’s new name is...
The esports report – British Esports partners with Table Tennis England...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.
This week’s edition takes a look at...
Leeds United nets ‘record-breaking’ five-year adidas partnership
Recently promoted Leeds United has struck a ‘record-breaking’ five-year deal with adidas, making the sportswear brand the club’s official kit partner from the 2020/21...
IRFU secures four-year Canterbury extension
The Irish Rugby Football Union (IRFU) has renewed its partnership with sportswear brand Canterbury for a further four years until 2024.
As part of the...