Sportego: Utilising data to maximise a football club’s engagement
As clubs seek to elevate engagement and improve the matchday experience for fans, the importance of utilising data becomes increasingly important.
Following a new...
Doncaster Rovers deepens fan engagement with Sportego
Doncaster Rovers are seeking to enhance fan engagement, partnering with data-driven sports analytics agency, Sportego.
The partnership will help the club deepen its relationship with their...
England Rugby hopes to feel the knock-on effect of Optimum Nutrition...
England Rugby has penned a new four year partnership with Optimum Nutrition, which will see them become the rugby team’s official performance nutrition and...
Hull City announces extension of SportPesa partnership
Hull City has confirmed the extension of its partnership with online sports betting operator, SportPesa.
It means that the strong partnership will continue as the...
Ray Parlour: with transfers and time Emery can take Gunners forward
At this year’s London Affiliate Conference (LAC), InsiderSport spoke to Arsenal legend Ray Parlour, who amongst other things revealed what it’s going to take...
The European Tour confirms Betfred as title sponsor of British Masters
The European Tour has announced UK betting operator Betfred as the new title sponsor of the British Masters.
The agreement, for an initial two years,...
PUMA elevates global footprint with City Football Group partnership
PUMA has announced a new agreement with the City Football Group, which will see the brand partner with the group’s full network of clubs,...
Boxing’s pay-per-view power struggle
In the boxing world, the normalisation of pay-per-view fights has grown in recent years. You simply won’t see a high-profile match-up or a title-deciding bout...
FA kick-off partnership with PayPal to improve grassroots payments
The Football Association (FA) has announced an official payments partnership with PayPal alongside the launch of a new smartphone app that aims to transform...
European football responsible for most suspicious betting alerts according to GLMS
Issuing its annual report, the GLMS has revealed that the most prominent sport to appear in the list of suspicious betting alerts was football.
Football alerts...