David Adams: New stadium will be a gamechanger for Kansas City...
With a new year often comes new sports seasons, and the 2024 MLB campaign is now just over three months away. For teams such...
Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote
NBA’s Indiana Pacers has teamed up with local startup company Spokenote to produce a QR code-style sponsorship on their jersey.
The basketball team became the...
Arsenal vs Liverpool break record for most-watched EPL game in US
NBC, Peacock and NBC Sports’ digital platforms reported a record breaking 1.96 million average viewers for the Premier League game between Arsenal and Liverpool.
The...
PWHL enters 2024 season with range of regional rights deals
The Professional Women’s Hockey League (PWHL) has signed a plethora of media rights agreements for the 2024 season which commenced earlier this week.
Ahead of...
Rogers commits to ‘growing the game’ via PWHL partnership
The Professional Women’s Hockey League (PWHL) has announced Rogers Communications will become its official telecommunications partner in Canada.
A multi-year agreement was signed ahead of...
Content is King? Distribution is the real royal – LiveScore Group’s...
Increasing interconnectedness between betting and sports media, two already heavily-linked industries, has been a major talking point. No company has been at the forefront...
Insider Insights 2023: Sports’ striving to engage the masses
Insider Sport had the privilege of speaking with a huge range of sports business stakeholders and leaders this year, covering basketball to MMA from ...
Insider Insights 2023: Tech and CSR defining trends in sports business
The curtain is beginning to close on what has been not just another active year of sports on the field but also behind the...
Reports: Amazon and Diamond Sports discuss investment option
Media reports suggest that Amazon has entered discussions to invest in regional sports programmer and Bally Sports operator, Diamond Sports.
The Wall Street Journal quoted...
NHL extends BetMGM deal for ‘unforgettable’ fan-focused activations
The National Hockey League (NHL) has agreed to an extension of its North American sponsorship agreement with igaming provider BetMGM.
As a result, BetMGM will...