WNBA announces Sony Entertainment as latest commercial partner
The Women's National Basketball Association (WNBA) has signed a new sponsorship deal with Sony Interactive Entertainment (SIE) that will make PlayStation the official marketing...
The esports report – Microsoft and Activision Blizzard merger to move...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.
This week’s edition takes a look at...
IMG ARENA looks to elevate player performance data with MLS deal...
IMG ARENA has extended its partnership with Major League Soccer (MLS) to provide tracking data to MLS NEXT Pro.
As a result of the collaboration,...
Matt Stallknecht: Tipico’s ‘synergistic effect’ on NASCAR’s growth and engagement
As NASCAR continues to gain popularity in the US, the sport becomes increasingly attractive as a sponsorship space, with a growing list of domestic...
Fanatics strengthens sports betting venture with PointsBet US acquisition
Fanatics has moved to expand its sports betting footprint with the acquisition of PointsBet US, in a deal reportedly worth $150m.
As a result of...
MLS match-fixing scandal deepens as player banned ‘to protect integrity’
An unnamed Major League Soccer (MLS) player has been banned from future team activities until further notice after allegedly participating in sports gambling practices.
This...
Power Slap suffers sports betting setback
A meeting of the Massachusetts Gaming Commission (MGC) saw a deeper dive into several US integrity talking points, specifically after requests for Dana White’s...
MLS gives all footballers the ‘ability to reach full potential’ with...
MLS has linked with ai.io in a partnership that helps provide all footballers an opportunity to be scouted by MLS without having to travel.
The...
Ferrari to ‘transform’ vehicle information capabilities with DXC Technology
Scuderia Ferrari has formed a multi-year partnership with DXC Technology - a Fortune 500 global technology services company.
The deal sees the Formula One team...
Matchroom extends DAZN broadcast deal in the US and Mexico
Matchroom has extended its broadcast collaboration with DAZN in the US and Mexico.
As a result of the three-year extension, DAZN has underlined its continued...