Dallas Mavericks and Betway link in ‘free to play’ partnership
Dallas Mavericks have announced a multi-year partnership naming Betway as the official and exclusive free-to-play partner of the NBA side.
The collaboration secures branding rights...
NASCAR partners Fubo Sportsbook to strengthen sports betting links
The National Association for Stock Car Auto Racing (NASCAR) has assigned Fubo Sports to become an authorised gaming operator.
In collaboration, the pair look to...
DraftKings expands in NHL creating ‘exciting content’ for fans
DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in...
US Ski & Snowboard gains Textron Aviation sponsorship
US Ski & Snowboard has announced Textron Aviation as the organisation's official general aviation aircraft and aviation products sponsor.
The manufacturer has revealed a ‘special-edition’...
Cincinnati Bengals launches free-to-play games in Low6 partnership
The Cincinnati Bengals have launched two free-to-play games; Bengals Picks and Ultimate Bengals via a partnership with sports gamification company Low6.
The NFL team is...
Continental Tire gifts fans in MLS partnership renewal
Major League Soccer (MLS) has announced a renewal of its partnership with Continental Tire, in a bid to continue to advance the growth of...
SBC Awards North America shortlists highlight success of US industry
The inaugural SBC Awards North America will see betting and gaming’s biggest brands go head-to-head, with Bally's Corporation, BetMGM, DraftKings, FanDuel Group, Hard Rock...
Mavericks boasts ‘good health equals victories’ in Therabody partnership
Dallas Mavericks has partnered with Therabody for a multiyear agreement to make the wellness innovator its official recovery partner.
As the NBA team carries ‘good...
NHL renews Chemours partnership in sustainability push
The National Hockey League (NHL) has announced an extension of its deal with chemistry company Chemours to continue to provide environmentally and economically sustainable...
NBA replaces Ziggo with ESPN as Netherlands broadcasting partner
The National Basketball Association (NBA) has secured continued coverage in the Netherlands via a broadcasting partnership with ESPN, with the latter replacing fromer media...